The more I think about advertising and marketing for your lawn care business, the more I realize that you must make extra effort to stand above the crowd and bring attention to your business.
As websites and online marketing take precedence over newspaper and other print advertising, the visual quality of your marketing campaign becomes ever more important.
Digital cameras are priced to the point where everyone who wants a digital camera now has one. I’ve recommended for years that lawn care business operators keep a digital camera in their work vehicles for “before and after” documentation of special jobs and for pictures of special circumstances that may arise. For example, if a homeowner isn’t home when you finish a leaf raking job, you can take a picture to prove all leaves were removed from the lawn at the completion of your work. If leaves are on the lawn after the homeowner arrives home, those leaves fell after your leaf raking was complete.
As higher quality digital cameras become more affordable, professional quality photography becomes available even to small lawn care operators. Professional photography equipment can turn an otherwise ordinary looking picture of an outstanding lawn care job into a vibrant masterpiece that screams for the view to call your number and hire you to do their lawn care work during the upcoming season.
If you are looking for a high quality semi-professional digital SLR camera, Amazon.com has one of the best-priced affordable cameras we have seen in a long time.
The Canon D-500 (T1i) features 15 megapixel, liveview mode, and full HD video (use the 720 for best performance).
While I don’t recommend throwing this camera in your work truck, buy this camera to keep in your office and only take it out when you want professional quality shots of your best lawns. If you want marketing shots of your landscaping designs or your lawn striping, this camera will give you amazingly vibrant shots at an affordable price.
The link below will allow you to purchase from Amazon.com at their recently reduced price:
For for information on starting your own lawn care business, visit our website: www.StartALawnCareBusiness.com