Start A Lawn Care Business

Make money with a lawn care and landscaping business.

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60 degrees in February.

Feb 20

Posted by Lawn Care Business in bidding lawn care, customers, lawn care business, start a lawn care business | 3 Comments

2010 has been one of the coldest winters in recent memory in the Southeast.  We have experienced about 4 snowfalls and temperatures deep into the teens.  Our friends in the northern states probably don’t think that’s too bad a winter but, for us, it’s harsher than normal.

snow and the lawn care business

Though it’s far from over, winter’s grip is loosening this weekend.  With the temperature above 50 for three days straight and brilliant sunshine beating down today, I’ve observed wild garlic (commonly mistaken for wild onion) sprouts springing up in lawns all over our area.  Lowes and Home Depot are selling out of mulch bags and homeowners, working out in their lawns, are experiencing spring fever in unprecedented numbers.

If you are a new lawn care business owner you must feel compelled to pound the pavement and drive the roads in your area this season.  Right now is one of the very best times of the year to get new lawn care customer contracts for the upcoming mowing season.

I have a goal for you this week.  Do remember my 100 Door Knocks challenge I posed for your lawn care business as an advertising campaign last year?  How would you feel about revisiting that challenge this week by attempting to make contact with no less than 49 new customers. 

If you start tomorrow by making contact with a minimum of 7 new potential customers each day, you will deepen your reach by 49 new contacts by this time next week.

7 per day?  You should be able to speak with seven new people in just a couple hours each day.  A couple hours per day in February will reap HUGE rewards once the mowing season actually gets started.

Take advantage of winter’s break by getting out while the sun is shining.  Though colder weather is forecast again soon, it will make you feel warm that you have already increased this year’s customer list.

Once you get those customers, what do you do with them??? If you’re having trouble making the most of your existing customers and you want to know how to raise prices and make more money in 2010 than you made in 2009, pick up our Lawn Care Business package.  It is jam-packed with information to turn your lawn care business into a success.

To learn more, check out our website:  www.StartALawnCareBusiness.com

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Lawn Care Business in 2010

Dec 12

Posted by Lawn Care Business in lawn business strategies, lawn care business | 1 Comment

After a sluggish couple years due to the bad economy, many lawn care opertors (LCOs) are feeling the pinch and thinking about getting out of the business altogether. They might be giving up the fight just when the fight is getting good.

With foreclosures at an all-time high, consumer confidence at record lows, and homeowners reeling in their pocketbooks, lawn care and landscaping has been a tough industry lately. As with any industry the last two years, there have been pockets of strength. LCO’s approaching their businesses from a stance of strength have weathered this financial storm. The victims, though, are lawn care companies that burdened themselves with too much debt coupled with dependence on low paying, low yield clients.

We speak often in our Lawn Care Business strategy guidebook about the benefits of starting a business debt-free and approaching the business from a stance of strength. Starting intelligently helps keep you from backing yourself into a corner with unnecessarily expensive lawn care equipment forcing you to accept low paying customers.

As the economy begins to turn and consumer confidence begins to rise, now is a perfect time to start a lawn care business or expand an existing business. 2010 promises to be a banner year for any lawn care business still standing. With many lawn care companies going out of business in 2008 and 2009 there is prime opportunity to acquire the clients that now need a new LCO to take care of their grass.

If you have ever thought about making money with a lawn care business, there is no better a time than right now to get started.

For more information about how to start a lawn care business, visit our website: Start A Lawn Care Business (http://www.StartALawnCareBusiness.com)

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How to Proceed? Take the Lead!

Aug 2

Posted by Lawn Care Business in bidding lawn care, customers, estimate, lawn business strategies | No Comments

I’ve said many times; the estimating process is one of the more tricky aspects of runing your own lawn care business.  This article helps you put your customers at ease when they request free lawn care estimates.

Unsure Customers

Customers who have never hired a lawn care company before may find it a bit frighening to call a stranger on the phone and request that person come to their homes and look at their lawns.

Likewise, new lawn care business owners may find it intimidating to mosey around a strangers lawn looking for imperfections.  As a business owner, you must realize customers look for you to be the professional and take the lead in the estimating process. 

I have done thousands of estimates.  Most customers have a general idea what needs to be done in their lawn and how much money they are willing to pay within $5 to $10 for weekly service.  But, they are unsure of how to go about getting everything set up to their satisfaction.  It is up to you, as a business owner, to lead the sales call.

Here are a few methods to help you take the lead during your sales calls:

1)  Practice your script.

You do not want to be fumbling for words or wondering what to say to a new or prospective customer.  Using our lawn care business material develop a script of what to say.  You want to be friendly with your customer but you don’t want to be best friend.  Keep chit chat to no more than a few minutes and get to the reasons why you’re there.  Your script needs to, at least, cover the basics: What work do they need performed? How often do they want the  work performed. How much are they willing to pay?  It’s good to listen to your customers but you must direct the conversation.

Once you develop your script, practice it.  I remember giving my first customer estimate when I started my lawn care business.  I didn’t want to make a fool of myself so I developed a script.  I would even close the door to my room and practice in front of a mirror.  Silly, right?  Maybe but it helped me build confidence and gave me the ability to speak with customers and get the jobs.

2)  Know your line of work.

Most  prospects know a few things.
A) The grass looks bad. 
B) I want the grass to not look this bad.
C) I don’t want to pay much to have it not look this bad. 

Ha Ha. Yep, that will sum up about 80% of all your free estimates.  If you know your subject (grass for this purpose) you can lead the discussion to explain why they should hire you.

3) Remove their guess work.

Until you show for the estimate, new customers have little idea what your proceedures are.  Once they are comfortable with the services you offer and accept your price.  They may not know what comes next.  If you’ve already read our lawn care guidebook you know to bring your equipment to every estimate.  Take your customers guess work away. 
Recommend a mowing schedule (example: Wednesday about 10:00).  Recommend a payment plan (example: Leave check under the welcome mat).
Recommend additional work (example: Flower beds need more mulch)

By taking the lead you will instill confidence in your customers making they feel good about having you as their lawn care person.

If you are thinking about starting a lawn care business or if you want to make an existing business even more successful, get a copy of our Lawn Care Business guidebook.  It’s on sale right now!  Visit our main site:  www.StartALawnCareBusiness.com

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Lawn Care Do-It-Yourselfers

Jul 15

Posted by Lawn Care Business in fertilizer, landscaping, lawn business strategies, lawn care business, lawn chemicals | 1 Comment

As lawn care professionals we are often faced with prospective residential and commercial clients that would rather do the work themselves.

I came across a new article recently proclaiming residential customers can save money by fertilizing their own lawns.  Since a spreader is only $24 and a bag of fertilizer is only $15, the cost is about $40 vs. $65 for professional fertilizing:

http://maplewood.patch.com/articles/is-landscaping-taking-a-hit-2

The news article failed to mention three key components of hiring a professional perform lawn care work.

1) Time benefit:

Visiting a garden center, choosing correct fertilizer, reading instructions, donning protective gear, readying equipment,  fertilizer application, and equipment clean all take time.  A home owner can easily spend 4 or 5 hours trying to save $15.

2) Knowledgeable Application

Knowledge of fertilizer types, timing of application (weather), spreader settings, and dispersal densities all increase the efforts needed for correct fertilization of a residential lawn.

3) Professional Material Handling:

Being in the lawn care business since 1992, I have received dozens of calls from homeowners who have tried to fertilize their own lawns.  A typical caller asks if I can come fix their lawn because they either over applied fertilizer, accidentally broadcast lawn fertilizer into flower to shrub beds (killing their plants), or spilled a pile of fertilizer onto their lawn when they knocked their broadcast spreader over or the fertilizer bag split dumping contents into a pile on their lawn.

$15 Savings?

Is all this hassle really worth the $15 a home owner might save by doing it themselves?

Next time you are faced with a do-it-yourselfer let them know they are only saving a few dollars versus the tremendous amount of time, energy, and money they will expend attempting to get professional results.


Start Your Own Lawn Care Business

Have you ever wanted to start your lawn care business or are you hoping to expand your current business?  Our Lawn Care Business program can help you achieve a more successful business.

Check out our home page by clicking the
“How To Start A Lawn Care Business”
link toward the top of this page.

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Growing your Lawn Care Business

Jul 2

Posted by Lawn Care Business in bidding lawn care, how much to charge, lawn business strategies, lawn care business | 2 Comments

by: Lawn Care Business

Controlled growth and profitability is best for your lawn care and landscaping business.

As a note of caution to new business owners; control grow of your lawn care business and only accept profitable jobs to keep from getting too big too fast.

New lawn care business owners have a tendency to pursue all the business leads that come their way.  Aggressive marketing can bring many new prospective customers.  Another  tendency new lawn care business owners exhibit is dropping their prices to get as many customers as they can.

If you are a new lawn care business that is marketing agressively and underbidding all your jobs, you may quickly find your business in financial difficulty.

From the list of many attributes demonstrated by successful lawn care business owners controlled growth and profitability on every project rank high.

1)  Controlled Growth of the Lawn Care Business

Growing a lawn care business is a careful balance between developing capacity by purchasing the correct equipment and gaining customers to fill that capacity.  Ideally, a lawn care company should gain profitable customers slightly ahead of increasing their company’s capacity.

2) Profitability on Every Job

Successful lawn care business owners know the costs of every job.  Even jobs as small as $25 lawn mowings have associated costs.  Equipment depreciation, gasoline, trimmer line, travel time, and  opportunity costs all have to be calculated.  Successful lawn care business owners will not bid less than the  job’s total revenue.  If costs out strip revenue the job is not profitable and should not be accepted.

Start and Expand your Lawn Care Business

If you want to grow a successful lawn care business, check out our lawn care business material by clicking the “How To Start A Lawn Care Business” link at the top of this page.

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Lawn Care Work Gloves

May 29

Posted by Lawn Care Business in lawn care work gloves | No Comments

Work glove technology has come a long way.

Do you remember no more than 10 years ago when your choices for work gloves were very limited?  It seemed like you had two choices.  The first choice was a pair of rawhide leather workgloves that took forever to break in or a pair of 99 cent thin canvas work gloves with those little rubberized dots all over the surface.

Old work gloves

The problem I always had with work gloves is that they never seemed to fit really well.  The thumbs were always too long.  On several occasions I have had the thumb become trapped under the pistol grip controls of my commercial walkbehind lawn mower.  Getting glove material trapped in the controls is dangerous because it compromises your ability to turn and stop your machine.  Being trapped also impedes your ability to move away from the machine.   While I operate my commercial lawn mowers, I want to feel connected to the machine.  Having a loose fitting glove disallows me from feeling the movement of the mower as it traverses undulating and bumpy ground.

Great selection of work gloves today

I was at a big box hardware store last week and the choice of work gloves available today is astounding.  I am particularly impressed with the tight fitting work gloves made by Mechanix.  Their material is durable yet light enough for me to feel connected to my lawn mower and other commercial lawn care equipment as I am working.

Start A Lawn Care Business

If you are interested in starting your own lawn care business, visit our website homepage at:  www.StartALawnCareBusiness.com

Anti-vibration gloves are my favorite when operating lawn care equipment.

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How to hire lawn care and landscaping employees.

May 13

Posted by Lawn Care Business in employees, landscaping, lawn business strategies, unemployment | 2 Comments

As your lawn care and landscaping business continues to grow you may eventually decide to hire an employee to help with your business.

A common tendency of new-ish business owners hiring first employees is to try to make their business appear to be a smooth running organization where nothing ever goes wrong.  If you have been in the lawn care / landscaping business any number of years you know that most days are not exactly smooth running.  Employees coming aboard your business need to know what they are getting themselves into.  Likewise, you need to know a prospective employee is the right fit for your business model.
 
Before establishing your interview process take stock of your daily business proceedings.  Mimicking your daily atmosphere will weed out incompatible prospects. 
 
If you run a low-stress, laid-back, detail-oriented business, conduct your interviews with a similar energy level.  A good example of this type business is a landscape design business where careful and detailed measurements are integral to a project’s success.  Slow, thought provoking questions that require detailed and contemplative answers will make high energy A-type personalities jump out of their chairs during the calm, methodical interview.
 
Conversely, if your lawn care business is a hustle and bustle, go-go-go type atmosphere a prospective employee should be able to adapt to an unorthodox interview.  Making sure you follow all procedures for the safety of your interviewee, conduct an interview in your workshop while you are changing lawn mower blades.  Does your prospect understand your questions despite noise and distraction?  Without being prompted by you, does he or she hand you a can of penetrating lubricant or a cheat sleeve when the spindle nut is hard to loosen?  If your prospect can handle interview questions in a high pressure atmosphere you may have found your next employee.
 
If you properly mimic your daily business atmosphere during your interview process you will gain a better understanding of how an employee will react when faced with everyday job pressures.

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Tips for Starting a Lawn Care Business

Apr 29

Posted by Lawn Care Business in bidding lawn care, customers, how much to charge, lawn business strategies | No Comments

by: Start A Lawn Care Business

The lawn care business program available from our website: www.StartALawnCareBusiness.com is packed with information about how to operate a lawn care business.  Sometimes we are asked: “What is your number one piece of advice for someone brand new to the lawn care business?”

No individual tip can sum up all you need to know about running your own business, knowing how to price your services is a tremendously important lesson to learn about running your business.

Pricing is subjective in the lawn care industry.  No one can tell you exactly how much to price each job.  Therefore, it is very important for you to develop a strong pricing strategy. Know your costs, know how much your time is worth, and know what price the market will bear. If the market won’t bear the amount you need to cover your costs then don’t do the job. You can’t make money by losing money. DUH…right? You’d be surprised how many people don’t know that basic concept.  Companies go out-of-business everyday because they can’t cover costs.

Additionally, don’t let customers talk you down in price or intimidate you because you’re new to the business…they’ll do that, trust me. If a lawn care or landscaping job is worth $30 hold firm to that price. If the customer won’t pay, walk away and find someone who will. Don’t sacrifice your rightful profit just to get a lawn care customer.

Our lawn care business package has a huge section on how to bid and estimate lawn care and landscaping jobs.  Estimating calculator software is also included with the package.  The lawn care estimator will help you estimate your lawn care jobs.

You can purchase the lawn care business package, on sale right now, from:

http://www.StartALawnCareBusiness.com

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Advertising your lawn care company.

Mar 26

Posted by Lawn Care Business in Lawn Care Advertising | 1 Comment

by: Start A Lawn Care Business

When is the right time to start advertising a lawn care business?

There is an easy answer to this question: If you own your own business, you should ALWAYS be advertising.

When landscaping companies think about starting to advertise their lawn care businesses, they are often referring to the first advertising campaign of the season which begins in February, March, or April depending on where you live in the country.

Companies that don’t start advertising until Spring do not realize that there is more to running a grounds maintenance company than just cutting grass.

From picking up fallen branches, leaf raking, snow removal, and gutter cleaning wintertime is full of business opportunities. We recommend advertising your lawn and landscape business 12 months out of the year.

If you keep your business name in front of your customer all year round, they will find jobs they need you to work all winter. One easy example of a customer that answered a wintertime advertisement of our is a lady who hired us to intall a mailbox and post on her property one December When February rolled around we called back to see if she had a lawn maintenance company for the coming summer. She asked for an estimate and hired us on the spot. It is never too early to start advertising.

Advertising should be an ongoing concern for all business owners. Our Lawn Care Business Package contains a complete Marketing Guidebook. To order the package (on sale right now) visit our website at:

www.StartALawnCareBusiness.com

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Unemployment rate at 10%. Lawn care businesses to the rescue.

Mar 13

Posted by Lawn Care Business in Lawn Care Advertising, Real Estate Clients, unemployment | No Comments

By: Start A Lawn Care Business

If you are unemployed or underemployed, a lawn care business might help you get back on your feet.

The latest job estimates are in and the federal government tells us that the unemployment rate is over 10% in serveral states according to Bloomberg.

So, how do unemployment numbers affect the lawn care industry?

In addition to our other business duties, we consult new and existing lawn care business owners. Our lawn care business office receives calls everyday from people, just like you, who want to start their own lawn care companies.

We are often asked if the global recession is affecting lawn care businesses. The recession is affecting lawn care companies but not in the way you might think.

The preliminary attitude is since people don’t have jobs, they are not paying money to have their grass cut. From speaking with hundreds of lawn care businesses around the country, this is not our experience. There are challenges with this economy but with great challenge comes great opportunity. Quite simply, you just have to know where to look for customers.

We have identified many market segments that are being underserved by the lawn care industry. I want to share one of those market segments with you right now.

Everyone knows that the housing market is in a slump right now. The real estate market’s loss is your gain. Real estate agents are scrambling to move houses and their primary concern in attracting buyers is “curb appeal.”

Real estate companies will pay you good money and ongoing income to your landscaping company if you only know how to approach them the right way. They, as well as home owners, are interested in protecting their investments and moving properties out of their inventory.

Our lawn care business program shows you how to give real estate agents what they are willing to pay for by increasing curb appeal of their properties. The lawn care package also gives a great deal of information concerning pricing guidance and how much to charge for the work you do.

If you are unemployed or if you are just looking for extra income, a lawn care / landscaping business might be the perfect business to start to get you back on your feet.

You can learn more information on what we offer at: StartALawnCareBusiness.com

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