Is your lawn care business in the doldrums?
I spoke with a lawn care business owner recently who said he was very depressed that he only has 5 customers going into the summer mowing season. When I asked him what he had done today for his lawn care business he said that he had put out over 1,000 flyers. To clarify, I asked if he put all 1,000 flyers out today. He said “no, last Thursday. I didn’t get any results. What’s the point?”
LOL. Just from this very quick conversation, I can identify 3 things that are going on with this guy. He’s impetuous, impatient, and burnt out.
To begin with, he DID get results. Although he would have like to have more customers, his flyer campaign got him 5 customers. That’s not too bad for a rushed together flyer campaign. However, flyers should never be the only marketing plan implemented by a lawn care company.
Once again, I asked him what he has done TODAY. “Nothing, I’m too tired from the flyers.”
HAHAHA Today is Wednesday and he’s too tired from something he did almost a week ago???
As he said this I thought about a book I read about Sam Walton (the founder of Wal-Mart) years ago. He said that slow steady growth is the key to a successful business. Market smart and market consistantly. Do something every single day to grow your business.
This is important because if you burn yourself out by placing 1,000 flyers you won’t have the energy to continue with a smart, consistant marketing plan. Advertising should be performed on a consistant, daily basis.
Successful marketing takes careful planning, forethought, and persistance.
What have you done TODAY for your Lawn Care Business?
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