Storms mean big business for lawn care business owners.

By: Start A Lawn Care Business

I am sitting at my computer on a dark and stormy night.  The wind is howling outside my window and surely branches and limbs are falling in yards all over the city.  Tomorrow, storm damage cleanup will begin.  For any lawn care business owner searching for additional work or new clients, an overnight storm presents a perfect time to gain extra revenue.

The process comes far in advance of the storm.  Let your customers know early in your business relationship with them that you are always available for extra lawn care related work that needs to be done in their yards.  This knowledge will prime their minds that you are the person to call whenever they need a helping hand.

A forecast that calls for storms in the coming week is a great time to reassure your customers. 

Send a quick email to all your customers:  “If you need any emergency yard work this week, my number is: …….”

The morning after a big storm is the time for you to get on the telephone and make contact with all your customers.  Tell them that if there are any branches or limbs in their yard, you will be happy to drop by and clean the debris away.  Let them know your basic service rate when you call to make them aware you are offering your services for a fee and not just to be a nice guy.

Being quick on the draw will reassure your customers and put extra money in your pocket.

Pricing guidance and many more tips are available in our Lawn Care Business program available through our website:

www.StartALawnCareBusiness.com

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Bidding a lawn care job.

by: Lawn Care Business

How to bid a lawn care job.

Properly bidding a lawn care and landscaping contract involves a fine balance between covering your costs and knowing how much your customer will pay. Underbidding is one of the biggest problems that new lawn care business owners face.

The StartALawnCareBusiness.com estimating guidebooks give you extensive information and examples on how to bid lawn care jobs. Whether you are doing simple grass cutting or installing intricate landscapes, you must know how to properly bid your jobs or you risk going out of business. Below are 3 simple guidelines to follow.

1) Know your costs:

You should never bid on a lawn care job until you know your costs to perform that job. If you are bidding on a straight-up grass cutting job, your costs include: labor, equipment depreciation, supplies (gasoline, weedeater line, etc.) transportation costs, and office expenses (including all other expenses of operating your business.)
There are very few instances when you should ever do landscaping for less than your cost.


2) Know your customers:

Knowledge of your customers gives a good indication of the amount they are willing to pay for your services. A customer in an exclusive neighborhood with 30,000 square feet of finely manicure grass should be willing to pay more than $20/week to have the grounds maintained through the summer. It behooves you, as a lawn care business owner, to extract enough information from your prospective customer during your initial interview to help you determine the amount of money that customer is willing to pay for your services.

3) Know your competition:

Your competitors will always attempt to lowball and underbid your prices. Keep tabs on your competition. Learn what they are charging. Learn what tactics they are employing to steal away your customers. Counter their moves by providing top-quality services and charging fair prices for your lawn care / landscaping work.
 

These are just a few tips on pricing your lawn care jobs. In our 17 years of lawn care experience we have performed jobs from small $20 duplexes up to large 90 acre industrial complexes and multi-year government contracts. We have poured our pricing experience into the lawn care business program. If you are interested in learning how to properly price your jobs, our estimating guidebook and estimating calculators will help you give better bids.

Our Lawn Care Business program is on sale right now at:
www.StartALawnCareBusiness.com

 

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Lawn care mowing equipment. The importance of buying the right mower.

by: Lawn Care Business

Commercial lawn mower selection.

Getting a “good deal” on a lawn mower isn’t a good deal if you buy the wrong mower.

We consult with thousands of lawn care business owners. Every year, we see the same problem over and over. Many LCO’s purchase equipment based on price alone and they wind up buying the wrong equipment.

1) Know your lawns:

Are your lawns large or small, flat or hilly, rough or smooth? Knowing the types of lawns you will be mowing will help you with your lawn mower selection. There is no need to purchase a 72″ ZTR if the majority of your lawns are 1/4 acre lots with fenced back yards.

2) Know your budget:

If your company is starting small and you are only going to service 5 or 10 customers per week, it makes little sense to spend $12,000 on the latest 24hp, propane powered, floating deck finishing mower. A good rule of thumb is to spend 1 month’s projected revenue on your lawn mower. If you expect to service ten $30 lawns per week, you should budget $1200 for your lawn mower. For $1200, you can get a quality used commercial walkbehind that should allow you to mow for the entire season and save enough money to purchase better equipment next season as your business continues to grow.

3) Know your abilities:

We all have different physical abilities. You must feel comfortable with your lawn mower. If you have reduced hand strength, pick a mower with easy to use controls. If you are not physically able to walk for hours on end during the heat of the summer, choose a riding style mower such as a ZTR or a walkbehind mower with a sulky or velky.

Choosing the correct lawn care equipment will help your lawn care company be more efficient and profitable.

There is a large guidebook on equipment selection in our Lawn Care Business program available through our website: www.StartALawnCareBusiness.com

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Grass Clippings: To bag or not to bag.

by: Lawn Care Business

Grass clippings: Bag, Compost, or Mulch?

As environmentalism continues to become a dominant issue in the lawn care industry, LCOs are continually faced with running their businesses in manners not harmful to our environment.

One issue you may be challenged with is what to do with grass clippings on finely manicured lawns.

1) Bagging the grass clippings:

Bagging is the least desirable method of dealing with grass clippings.  Bagging takes tremendous effort on your part
in extra time and extra work.  The bags themselves are expensive and you must either absorb the cost of the bags or pass the expense to the customer’s invoice.  Bagged grass clippings must either be disposed of in a landfill or dumped elsewhere.  Bagging is wasteful in so many ways and there are much better options for grass clippings.

2) Composting grass clippings:

If you must remove grass from your customers’ lawns talk your customers into having a compost area on their lawns. Compost areas can be as small as 2’x2′.  A compost area can contain household wastes such as banana peels, coffee grounds, and other similar items that otherwise will be sent to the landfill.  Grass can be added to the compost.  In as little as 8 to 12 months the compost will decay into rich soil that can be used in garden beds or to level rough areas in your customers’ lawns.

3) Mulching grass clippings:

The best solution in dealing with grass clippings is to mulch the grass right back into your customers lawn with your lawn mower.  Schedule your cutting appropriately so you do not have any grass to rake, bag, or haul off.  Though some of your customers may ask you to cut it as short as possible, raising your blades and cutting less off the top of the grass during each mowing cycle will give your customers’ lawns better stands of grass.  Slightly longer grass also chokes out weeds by depriving the weeds of sunlight and water. 

If there is excess grass, you are either cutting it too short, not cutting it often enough, or cutting it wet. Proper cutting disperses fine grass clippings into the lawn.  Grass clippings have lots of nutrients which continually feed the lawn and this is beneficial to new growth as the season wears on.   Some customers may ask about thatch buildup.  Once again, proper scheduling and height adjustment of your lawn mower blades will increase the health of their lawns and reduce the need for dethatching.

Professional lawn care companies know the correct methods of reducing waste and running their companies with an environmental state-of-mind.  Most customer appreciate this attitude and will follow your lead when you tell them bagging is not necessary.

Our Lawn Care Business Program gives you many methods of running a profitable, eco-friendly lawn care company.  For more information and to purchase the program, visit us at: 
www.StartALawnCareBusiness.com

 

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Timing your advertising.

I was asked tonight:

“When is the right time to advertise my lawn care business? I’m sending out flyers but I want to hit the timing just right.”

That is a great question. A common mistake is to make an advertising run a one-time shot.

If you are sending out flyers, resist the temptation to send all your flyers out in one huge mailing. A smarter tactic is to ease into your advertising campaign so you can learn from your mistakes and refine your approach.

As an example, let’s say you have the budget to mail out 1000 flyers to potential lawn care clients. Do not send them all out to 1000 different addresses at the same time.

Choose 100 addresses to target in your first mailing. Give it a few days and judge your response. If you don’t receive any calls, you know you need to tweak your flyer. If you do get a few calls with this first mailing, ask them constructive questions. We discuss constructive customer questioning in our lawn care business program available at: StartALawnCareBusiness.com

The answers to these constructive questions will help you tweak your flyer to grab the attention of the recipients of the second 100 flyers. Follow the same procedure. Once you have tweaked your flyers again, mail a third hundred to the same address as the first 100 were mailed to. If you have successfully redesigned your flyer, your results for this round of mailing should be dramatically higher than the first round.

If you are pleased with your results, double your next mailing to 200 brand new addresses. As your results continue to improve, you can mail to larger numbers of recipients. Each group of potential customers should receive a minimum of two mailings. This will help you correctly judge the effectiveness of your refined flyers.

Never spent your entire advertising budget on a one-time, do-or-die advertising campaign.

Our Lawn Care Business Program includes the complete marketing guidebook to successfully advertising your lawncare / landscaping business.

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Advertising your lawn care company.

by: Start A Lawn Care Business

When is the right time to start advertising a lawn care business?

There is an easy answer to this question: If you own your own business, you should ALWAYS be advertising.

When landscaping companies think about starting to advertise their lawn care businesses, they are often referring to the first advertising campaign of the season which begins in February, March, or April depending on where you live in the country.

Companies that don’t start advertising until Spring do not realize that there is more to running a grounds maintenance company than just cutting grass.

From picking up fallen branches, leaf raking, snow removal, and gutter cleaning wintertime is full of business opportunities. We recommend advertising your lawn and landscape business 12 months out of the year.

If you keep your business name in front of your customer all year round, they will find jobs they need you to work all winter. One easy example of a customer that answered a wintertime advertisement of our is a lady who hired us to intall a mailbox and post on her property one December When February rolled around we called back to see if she had a lawn maintenance company for the coming summer. She asked for an estimate and hired us on the spot. It is never too early to start advertising.

Advertising should be an ongoing concern for all business owners. Our Lawn Care Business Package contains a complete Marketing Guidebook. To order the package (on sale right now) visit our website at:

www.StartALawnCareBusiness.com

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Propane powered lawn equipment.

by: Start A Lawn Care Business

During the Louisville, Ky lawn and garden expo, I saw many lawn care equipment manufacturers displaying propane powered lawn mowers. As pollution laws become more strict, LCO’s are going to offer more and more lawn equipment powered by clean technology.

I’m not sure about your weedeater but one of my old reliable stringtrimmers is a real polluter. Even when it’s dialed in and running right, there is a slightly visible exhaust at all times. I attempt to be as environmentally friendly in my business but there has been very little to replace the 2 cycle engines…until now.

I am glad to say that I picked up a Lehr propane powered weedeater today. After assembling the unit and purchasing a couple cannisters of propane, I gave it a 15 minute test.

I am impressed with initial tests. It starts quickly, it’s quieter than gasoline powered units, torque is impressive, and rev up time seems to be less than my echo trimmer.

My standard review takes about 3 weeks to complete. I will have a long range follow-up review in several months.

Please keep an eye on this blog to see results.

Amazon.com has these propane powered weed eaters in stock. Click the link below to order.

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Unemployment rate at 10%. Lawn care businesses to the rescue.

By: Start A Lawn Care Business

If you are unemployed or underemployed, a lawn care business might help you get back on your feet.

The latest job estimates are in and the federal government tells us that the unemployment rate is over 10% in serveral states according to Bloomberg.

So, how do unemployment numbers affect the lawn care industry?

In addition to our other business duties, we consult new and existing lawn care business owners. Our lawn care business office receives calls everyday from people, just like you, who want to start their own lawn care companies.

We are often asked if the global recession is affecting lawn care businesses. The recession is affecting lawn care companies but not in the way you might think.

The preliminary attitude is since people don’t have jobs, they are not paying money to have their grass cut. From speaking with hundreds of lawn care businesses around the country, this is not our experience. There are challenges with this economy but with great challenge comes great opportunity. Quite simply, you just have to know where to look for customers.

We have identified many market segments that are being underserved by the lawn care industry. I want to share one of those market segments with you right now.

Everyone knows that the housing market is in a slump right now. The real estate market’s loss is your gain. Real estate agents are scrambling to move houses and their primary concern in attracting buyers is “curb appeal.”

Real estate companies will pay you good money and ongoing income to your landscaping company if you only know how to approach them the right way. They, as well as home owners, are interested in protecting their investments and moving properties out of their inventory.

Our lawn care business program shows you how to give real estate agents what they are willing to pay for by increasing curb appeal of their properties. The lawn care package also gives a great deal of information concerning pricing guidance and how much to charge for the work you do.

If you are unemployed or if you are just looking for extra income, a lawn care / landscaping business might be the perfect business to start to get you back on your feet.

You can learn more information on what we offer at: StartALawnCareBusiness.com

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Start A Lawn Care Business Package March 2009

Thank you for visiting StartALawnCareBusiness.com

Do you want to start a lawn care business or expand an existing business? Right now is the perfect time to start. Our lawn care business package gives you:
Lawn Care Business Manuals
Bidding Tutorials
Estimating Calculators
Pricing Guidance
Advertising and Marketing Guidance
and Video Training Guides.

March is the perfect time to get started with your lawn care business.
Right now is the perfect time to get:
New Residential Mowing Customers
New Business Clients
Apartment Complexes
and Government Mowing Contracts.

Are you perplexed how much to charge your customers?
Our bidding and estimating calculators will help you develop a pricing strategy.

Choosing your equipment is very important. We give you up-to-date information on the latest lawn care equipment.

The complete Start A Lawn Care Business package is on sale right now for only $34.95 + $5.00 S&H. This is a link below where you can order immediately or read our complete website for everything that is included with this package.

This is Keith with StartALawnCareBusiness.com


Order the Lawn Care Business Program

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Commercial lawn mower selection for lawn care business owners.

As developers of the Start A Lawn Care Business we receive many questions this time of year concerning the purchase of commercial lawn equipment.

It amazes us how many landscaping companies purchase mowing equipment because they think they are getting a “good deal” only to find that a particular mower is the wrong fit for their company.

Retail Lawn Mowers vs Commercial Grass Cutting Equipment:
We understand the need to save money especially when you are starting a lawn care company. However, purchasing consumer lawn equipment as your primary mowing machine is a disservice to you and your customers. Commercial mowers offer far greater quality in deck strength, welds, and transmission.

The right style:
Zero Turn Mowers are the latest “must have” in the lawn care industry. We agree that ZTR’s and other zero radius mower are efficient for a wide range of lawn applications. However (and this is just one example) if you live in a hilly part of the country where your yards are not reasonably flat, there may be a better choice than a zero turn mower your lawn company.

The right size:
It happens every year; a purchase decision is made over a new commercial lawn mower, financing is finalized, paperwork is signed, then when the LCO comes to pick up the mower, he finds his trailer is too small. Or, even worse, he realizes many of his customers have fenced back yards and the new “36 inch” mower’s grass guard adds too much width and the mower won’t fit in the back gate.

Lawn mower equipment purchasing decisions can be easy if you know the proper questions to ask and what to examine on a new mower.

The Start A Lawn Care Business package has a large detailed section showing you how to choose the right lawn mower for your grass cutting business.

Find us on the web at: http://www.StartALawnCareBusiness.com

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