Start A Lawn Care Business

Make money with a lawn care and landscaping business.

John Deere, Fruit Snacks, and Your Lawn Care Business

Nov 25

Posted by Lawn Care Business in John Deere, lawn business strategies, Lawn Care Advertising, lawn care business | No Comments

I was in a convenience store the other day and I saw a John Deere item on the shelf. 

Now, I’ve long known about John Deere scale model tractors and John Deere keychains but this particular item took me by surprise.  It was a box of Kellogg’s Fruit Flavored Snacks featuring John Deere on the box and tractor shaped fruit blobs inside the box.
 
I have always admired John Deere’s marketing department for their efforts to make John Deere an American institution.  In our minds, John Deere built the American mid-west and currently cultivates the agricultural bread basket.  John Deere puts food on our tables and gives us the ability to sell wheat to the rest of the world.  John Deere has strength to both mow our home lawn and harvest a 640 acre central pivot cornfield.  We all know “nothing runs like a Deere.”
 
John Deere has cross promoted itself into many areas of American life and I think this cross promotion works well for them.  In an age where effects of advertising campaigns are measured in days or weeks, John Deere bucks the trend by using long term marketing efforts.  Who buys (or, at least, uses) fruit snacks?  Kids do.  The fruit snacks might be purchased by adults but it’s the kids who enjoy them.  I can’t believe John Deere is turning a profit selling fruit snacks.  However, that 10 year old kid who gobbles down a fruit snack today will remember the name John Deere 20 years from now.  When it’s time to buy a new tractor or lawn mower, John Deere will be forever entrenched in his mind and John Deere’s investment in fruit snack marketing will finally pay off.
 
I love to think about marketing strategies and I am as guilty as the next guy trying to developing advertising which has immediate dividends for my lawn care business just like John Deere does.  As we forge forward into a new year we should all attempt to develop marketing strategies which will have long term benefits and not just an immediate payoff of days or weeks.

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Leaf Relief – Leaf Raking Season Is Upon Us

Nov 25

Posted by Lawn Care Business in leaf blowers, leaf raking, winter | No Comments

Lawn Care is a seasonal business.  Luckily for us, there’s money to be made all seasons of the year.

We are in peak leaf raking season.  Leaves are still falling off the trees and customers who vowed to wait for all the leaves to fall before doing their raking are calling urgently to get their yards cleaned up before winter sets in.

leafrelief

I have been associated with the lawn care industry since 1992 and it never ceases to amaze me how much money can be made the last two months of the year dealing with customer’s leaves.

I love when prospective customers try to rake their own leaves.  Sure, in a small yard the homeowner can deal with the leaves.  But, in yards with several sweet gum trees, the volume of leaves can be overwhelming and they call us in as a last attempt to get the leaves handled.

Since they already know what hard work leaf raking is, they don’t put up too much of a fight to pay a premium price to clear their yards once and for all.

Leaf raking season between Thanksgiving and the end of the year is a blessing also because it gives a great chance to boost your bottom line for the year and put some extra spending money in your pocket before Christmas.

We’ve put a video on YouTube giving a couple leaf raking tips if you are using a tarp to haul and dump your leaves, check our video below:

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Be Assertive Not Aggressive

Nov 24

Posted by Lawn Care Business in bidding lawn care, customers, lawn business strategies, sales | No Comments

by: Start A Lawn Care Business

At one time or another, we have all experienced annoyingly pushy salesmen. Whether it’s at the mall, a used car lot, on the telephone, or even at my own front door, annoyingly pushy salesmen turn me off and rarely gain me as a customer.

I was thinking about forceful selling tactics and how they relate to the lawn care business this morning during a business seminar. The presenter was talking about the art of getting your foot in the door. He told us that getting your foot in the door is the first step to acquiring a new customer account. “Since a prospective customer’s first inclination is to shut you out, aggressiveness is needed to surmount that first obstacle.”

Being in the lawn care industry for 17 years, I have to completely disagree with the “agressive foot in the door” principle. Instead of winning customers, this tactic drives customers away.

I like to be assertive instead of aggressive.  Assertiveness is when you use intelligent pursuasion to show prospective customers how you can be of benefit to them.

I want to give an example of getting your foot in the door using an assertive sales technique.  When I was in the early days of my lawn care business, I used to walk neighborhoods and knock on doors.  Most people politely refused my offer for estimates.  Some people gladly accepted.  Still, others rudely shut their door in my face.  I did not want to turn into an aggressive salesman so I developed a strategy of assertive behavior when met with a rude prospect.  One day, a gentleman seemed very annoyed when he opened the door, I gave him my quick 30 Second Elevator Speech but by the time I was 10 seconds into the pitch he skreetched “NOT INTERESTED” and proceeded to slam the door.  Before his door closed I yelled:  “YOU’RE KILLING YOUR SHRUBS!”

The door slammed and I walked off the porch with my head hung low feeling dejected from yet another “No.”  Before I reached the last step off the porch, this man opened his door and asked “WHAT DID YOU SAY?”

I told him he was killing his shrubs because his air conditioner’s condensation overflow was leaking into his shrub bed.  Slight watering is okay but the last two shrubs in his bed were standing in water.  He said “SHOW ME.”

Now, I was only new to the business and was intimidated by his attitude.  Being a beginner landscaper, I showed him the problem and offered an easy solution of  fastening a drip tube to water the entire bed evenly instead of only one section.

He appreciated my advice and asked me to bid on his grass cutting contract for the summer.  I told him the price and got the job immediately.

Aggressive sales would have never worked with this customer.  However, an intelligently assertive response as his door closed worked wonders and got me a long-term customer.

If you are interested in more sales techniques used to get customers for your lawn care business, check out our business guidebook package at our website:  Start A Lawn Care Business

Even if your not in the lawn care business, this package will help teach you sales, estimating, and customer relations.

 

People who purchase our Lawn Care Business Package learn how to be assertive instead of aggressive.

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Buy Clearance Commercial Lawn Mowers

Nov 23

Posted by Lawn Care Business in equipment, financing, lawn equipment, lawn mowers, winter | 2 Comments

2009 is dragging to a close and 2010 is barely a month away. 

Wait!!!  WHAT??? 

2010 is just a month away, I can’t believe we’re already at 2010.

Anyway, this year is no different than any other year in that lawn mower dealers are trying to blow out their old models in preparation for next years crop of commercial lawn mowers.

I see this every year.  If you have the storage capacity and can afford to let a new lawn mower sit idle until next mowing season, right now is a great time to get a good deal on a brand new lawn mower.  If you can’t afford to buy a lawn mower and let it sit all winter, dealers will often give you great deals on financing and start payments in the spring of next year.

2009 Lawn Mower Clearance

You can often save 10% to 20% on old model lawn mower.

As the grass growth is slowing down, take some time to visit your local commercial lawn mower dealers.  You may be able to make a deal on a perfectly new (though slightly outdated) commercial lawn mower.

If you find a lawn mower you want to buy, ask the deal to service it before the sale is complete.  Though oil and other fluids haven’t been used much, get the deal to replace all fluids, check all bolts and fasteners, lubricate all lubrication points, and replace the battery with a fresh one.  If your new lawn mower will be sitting for the rest of this winter, have your dealer add a recommended fuel stabilizer.

If you want to learn more about purchasing commercial lawn equipment for your lawn care business, our guidebook has an entire chapter dedicated to buying new and used equipment.

Check our website for complete information: 

Start A Lawn Care Business

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Lawn Care Equipment – Winter Maintenance

Nov 19

Posted by Lawn Care Business in equipment, maintenance, winter | 1 Comment

As lawn care business owners we should all be super picky about continued maintenance of our lawn care equipment.  Engine oil and oil filter changes, multi-stage air filter maintenance, fuel filter maintenance, lubrication, and hydrolic fluid maintenance should constantly be on your mind to keep your equipment running in peak condition.  Though your equipment might stand stagnant during the winter months, you should not neglect a pre-winter maintenance schedule.  We cover both summer and off-season lawn equipment maintenance in our lawn care business guidebook.

As autumn draws to a close and colder days of winter arrive, we begin our winter maintenance proceedure.  Winter maintenance will leave our equipment in perfect condition and ready for springtime one February and March roll around.

When doing maintenance on your lawn care equipment (commercial lawn mowers, weedeaters, edgers, and leaf blowers), you should not forget vehicle winter maintenance.  Keeping your vehicle in top running condition is important to your business but is sometimes overlooked as you spend so much time maintaning your lawn equipment.

Though I will still drive my truck almost everyday, I have performed my pre-winter checklist and maintenance schedule which will allow for confident driving during the snowy months ahead.

My maintenance routine includes:

Change Oil and Oil Filter
Check Fuel Filter
Check Air Filter
Flush and Change Antifreeze
Check Brake and Power Steering Fluid
Fill Windshield Washer Fluid
Rotate Tires and Check Air Pressure and Check For Wear
Check Brakes While Wheels Are Off
Check hoses and Belts
Check All Lights and Blinkers
Equip My Winter Survival Kit

We are amateurs at vehicle maintenance so if you want to learn from the best check out the car maintenance pros at Motortrend.

However, if you want to learn more about running your own lawn care business, check us out at:  Start A Lawn Care Business dot Com

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Lawn Care Business and Small Business Loans

Nov 18

Posted by Lawn Care Business in financing, lawn care business | 2 Comments

Timothy Geithner is again urging U.S. banks to boost lending to small businesses and consumers.

It amazes me that a boost in business and consumer lending is seen as the holy grail in getting us out of our current financial mess.  Quite possibly, over-lending to consumers and businesses is the reason for our current financial mess. 

In our Lawn Care Business Guidebook, we discuss the topic of small business financing.  The beauty of a lawn care business is that a business owner can, quite often, start a business without major financing.  The bars of startup are low with a lawn care business.  We have seen many lawn care business owners start out with an existing push lawn mower, a handheld leaf blower, and a two cycle weedeater found in their own garages.

Now, after extolling the virtues of starting small, we do believe LCOs should upgrade to commercial equipment as their needs warrent.  However, controlled, debtless growth is a very viable business strategy.

If you want to learn how to start your lawn care business without borrowing from banks and taking on needless debt, check our lawn care business guidebook available through:  www.StartALawnCareBusiness.com

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Outhouse to the Penthouse!

Nov 15

Posted by Lawn Care Business in Uncategorized | No Comments

There’s nothing I love more than a story of a successful lawn care business owner who starts with nothing and expands rapidly.

We recently received a letter from a lawn care business owner who purchased our Start A Lawn Care Business guidebook and estimating software.   He wrote to tell us that he started his business by purchasing our guidebook to teach him estimating and bidding of larger contracts.

A couple weeks after reading the manuals he bid a large contract and won with a bid of $35,000 per year.  He is very pleased with his contract price and said he couldn’t have done it without our help in the process.

This is a guy who started with nothing and got a $35,000 contract within his first month in the business…more money than he’s ever earned in his life.  Truly a rags to riches story.

If you ever feel your life is in the outhouse and you have nothing going for you, don’t give up.  You never know when an opportunity will present itself allowing you to end up in the penthouse.

A brand new lawn care business…from outhouse to penthouse.  I LOVE IT!!!

If you have purchased our lawn care business strategy guidebook and you have a success story to tell, please let us know.  Write to us anytime at:  LawnCareBusiness@gmail.com

I just work here, sir.

Nov 13

Posted by Lawn Care Business in customers, lawn business strategies, lawn care business | No Comments

How many times per day do you get questions from your lawn care customers that you can’t answer?

During my first year with my own lawn care business, there was barely a day that I wasn’t stumped by a question from one of my customers. 

“How much grass seed should I put on my lawn?”

“How do I get rid of weeds in my Bermuda Grass?”

“One of my apple trees died last year and the one remaining didn’t bear fruit this year.  Do I need a male and female apple tree to have fruit?”

These were some early questions I remember being asked during the first few days of my lawn care business back in 1992.  I remember being stumped.  The first two questions were pretty easy to answer and I got extra jobs doing seeding and weed eradication for two brand new customers.

The third question concerning the apple tree was more difficult to answer and I referred this customer to an aborculturalist.  The customer was happy and I still got to do her lawn all summer.

I realized early on that customers don’t expect you to be a lawn care expert when they ask you questions.  Being a lawn care business owner doesn’t mean you have all the answers but it does mean you should answer to the best of your ability and if you don’t know the answer, you should tell the customer that you will find out the best answer.

I recently had an experience with a company I wanted to do business with.  This was a technical company (nothing to do with lawn care) and I had a couple questions for them.  So, I called their toll-free number to speak with a representative.  I asked a few question which she was able to answer.  Then, I asked a question about a service they don’t offer and I also asked if they would offer it in the future.

“I JUST WORK HERE, SIR.”

“I just work here, sir” was the answer from this company’s sales representative.  That answer was rude customer service (BTW, the company was NOT Microsoft) and it cost them a customer.  Part of my questioning was designed to determine if I wanted to become a client of this company.  The sales representative was unable to answer my basic question and then put me off by telling me she just worked there and had no authority nor desire to find an answer for me. 

In effect, the question she answered was: “do I want to do business with your company?”  The answer she gave me was, “No, because we won’t be able to answer your most basic questions.” 

As developers of the Start A Lawn Care Business guidebook package, our job is to answer your questions about starting and operating a lawn care business.  If you are just getting started or if you’ve been in it a year or two you may have a lot of questions about how to get more customers and make more money.  The lawn care business guidebooks will answer most of your questions about advertising, pricing, estimating, doing the work, and which equipment to buy.  If you have other questions, let us know.  We are happy to help and you will NEVER get an answer of “I JUST WORK HERE, SIR.”

The lawn care business guidebooks and software package is available through our website:  www.StartALawnCareBusiness.com

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30 Second Elevator Speech

Nov 10

Posted by Lawn Care Business in customers, lawn business strategies, Lawn Care Advertising, lawn care business | 3 Comments

Have you practiced your 30 second elevator speech?

The concept of an elevator speech is that you happen to get on an elevator just as a potential client is also getting on the same elevator. You are riding up only one floor together. While the doors are closed, you have 30 seconds to make a convincing sales pitch.  Those 30 seconds are all you have to convince your potential client to consider your business for future work.

A 30 second elevator speech is not a sales call and is not designed to gain clients’ immediate business.  Instead, an elevator speech should be conversationally designed to help potential clients remember your name and call you back, with interest, at a later time.

Though you probably don’t often encounter your potential lawn care clients in an elevator, you may encounter them at coffee shops, post offices, and in line at the bank.

If you had only 30 seconds to convince a client to use your services, what would you tell them?

Introduction:

Introduce yourself and your company.  A firm handshake with your first name will suffice here.  A good looking shirt with your lawn care company’s name and logo will help you sidestep repeating your company name at this point.

Expertise – Special Equipment

What sets your company apart from the rest of the lawn care companies in your community?  Without making your sales pitch sound like a sales pitch, entice your client by relaying specialized knowledge about a particular lawn care problem you are currently researching or by bragging on a specialized piece of commercial lawn care equipment.  

When leaf raking season rolls around, I like to carry flyers and pictures of my leaf collection equipment.  Leaf blowers are cool and even people who are disinterested in lawn care like to look at commercial leaf blowers in action.

Everyone knows what a lawn mower looks like but not many people are familiar with commercial leaf blowers that can move 800 cubic feet of leaves per minute.  They are impressive and anyone with a yard full of leaves will be interested in the ability of such a machine.  Knowing my company has the equipment to handle such a job keeps my name in potential customers’ minds.

Quick Exit – Leave Them Wanting More

An elevator speech should be 30 seconds or less and 130 words or less.  Nothing is worse than a salesperson who kills a potential sale by rambling on and on.  If you are truly in the elevator, hand them your business card and exit as soon as you reach your floor.  Remember, you are not trying to close the sale here, you are only trying to pique their interest.  If they are interested in having you visit their residence for an estimate, get their name, address, and phone number.   

I would love to hear your elevator speech.  If you have never written a 30 second elevator speech, write one now and leave it in the comments section below.

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Your Lawn Care Business and Code Orange Days

Nov 6

Posted by Lawn Care Business in environment, lawn business strategies, lawn care business, lawn equipment, propane | 3 Comments

Air quality issues increasingly impact Lawn Care Business owners.

I am writing this blog post looking through my window on a crystal clear November morning. The sky is colbalt blue and distant Tennessee mountains appear close enough to touch. There is a slight breeze and the frosty morning air is brisk and fresh.

Though crisp November mornings distance me from the thoughts of smoggy Summers days, a billboard I saw this morning forced me to realize the effects air pollution has on our industry.

code_orange

Billboards and other Public Service Announcements have popped up in recent months throughout the southeast. These announcements encourage us to drive less and mow less on Code Orange days.

A Code Orange alert is announced when air pollution is predicted to reach unhealthy levels for sensitive groups. Typically, code orange levels are between 101 and 150 on the air quality index.

Lawn care equipment produce high levels of carbon monoxide, volatile organic compounds, and nitrogen oxides. Two-cycle equipment such as weedeaters and leaf blowers are particularly high polluters. Oil mixed with gasoline causes very high levels of particulates released in exhaust fumes.

As air quality regulations begin to restrict our movements as an industry, opportunities are created which allow us to become an environmentally sensitive industry.

At recent lawn care trade shows, I am continually impressed to see equipment manufacturers furthering their research into low-polluting machines. The largest progress is being made with propane powered string trimmers and lawn mowers.

Propane powered lawn equipment dramatically reduces the air quality lowering effects of traditional commercial lawn mowers and two-cycled weedeaters and leaf blowers. As manufacturers produce higher quality and lower priced propane powered lawn equipment, our jobs of remaining EPA compliant will become easier.

Lawn care companies that begin the process of upgrading their equipment to propane power will find themselves in unique positions of being able to continue to operate their businesses during code orange days.

Next time you see a billboard reminding you not to mow on Code Orange days, think of it not as a restriction to your lawn care business but as an opportunity for you to distance yourself from your competition.

The “Start A Lawn Care Business” guidebooks, estimating software, and training videos will help you run a better lawn care business.
Order your copy at: http://www.StartALawnCareBusiness.com

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