I was reminded today how difficult it is to keep your business name in front of potential customers who may want to hire you for your lawn care services.
A friend and I decided we wanted to get some Jiffy-Pop after dinner. Jiffy-Pop has been around as long and I remember. When I was a kid I used to love listening to the popcorn kernals shaking around inside the foil pan and watching the aluminum top carefully unfold as the crazy explosion of popcorn inside caused the container to expand.
Walgreens did not have any Jiffy-Pop so my friend asked if she had missed it on the shelf. The clerk’s response was “I Never Even Heard of It.” It took me a couple seconds to realize the clerk was being sincere and had actually never heard of Jiffy-Pop.
Jiffy-Pop has likely spent 10’s of millions of dollars on advertising over the years. To me, it’s one of those products that has always been around and always will be around. It’s a staple to American society.
However, as ubiquitous as it is to our culture, there are still people who don’t know what Jiffy-Pop is. This makes me think about the difficulty of keeping our lawn care brand names in front of our prospective customers. If a multi-million dollar company has difficulty reaching a retail store’s stocking clerk, what hope do our puny lawn care companies have in making sure all the residents in our lawn care service area know our names.
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#1 by 509 Media on January 13, 2010 - 1:05 am
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Now I want a bag of Jiffy Pop. haha.
Branding is key in business. The more you can keep your company in front of the masses the better off your pocket will be. Look for opportunities in your community. If you see a news story about a tree falling over in an elderly person’s yard. Call the news and have them let lady know you will come help out for free. If the case warrants such action. Things like this can get your company on the news and printed in the paper. People from all areas of town read the paper.
If there are things going on in the community to help with get on it. it could be helping out with building a grill in a local part. The point is if people see you doing for others you will be remembered. If people see you cutting the guy down the streets grass they will more than likely not remember who it was the following day.
What ever you do handle these type of offerings with great care. You DO NOT want to come off looking like you are in it just for the media.
If your company does something notable be sure to send a press release to the local paper. I would recommend getting in with a staff witter for a direct contact. With a business I recently sold I called the newspaper about everything going on around my shop. We had them in there doing stories every few months.
It really helps to have someone else saying you are great than running around telling people yourself. LOL I think you all get the idea.
Now go buy the business package and learn something. maybe I should buy one so I will know whats in it. HAHA.
If I can ever help with vehicle wraps, business cards, t-shirt designs, ad design, websites, and more be sure to look me up.