Unpaid Consulting happens everyday to new lawn care business owners.
FREE ESTIMATES
One of the best ways to attract potential customers for your lawn care business is to offer free estimates on all your advertising material. Offering FREE estimates is a no-brainer since no future customer will ever pay you for a small lawn mowing job estimate.
PAID ESTIMATES
Large job estimates and (especially) landscaping design estimates require higher levels of expertise and greater numbers of hours than simple lawn mowing estimates. As such, job estimates which require dissemination of information should not be conducted for free.
Seasoned customers are wiley though. Often, homeowners who need landscape work completed will call a lawn care business owner in an attempt to glean as much information as possible from a free estimate.
STEALING INFORMATION?
“What shrubs would look good over there?” or “How much mulch do I need for all my beds?” Are questions often asked by these prospects. “Sketch a draft of the landscaping ideas you have for my lawn and give me a free estimate for the work.”
These questions are designed to give the customer free specialized information not a free estimate. In many cases, customers will accept your calculations, shrub suggestions, and design work. In possession of this information, they will take it to the garden shop, purchase their own materials, and install the landscaping themselves.
Giving free estimates is fine but don’t fall into the roll of being an UNPAID CONSULTANT!
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