Bikini Lawn Care

Several times each year we get questions from business owners wanting to start a Bikini Lawn Care business.  The most famous of all bikini lawn care companies was Tiger Time Lawn Care out of Memphis, Tennessee.  Tiger Time found world wide fame in 2007 when a local television news station reported on one of his bikini’d workers mowing a residential lawn.  Afterward, hundreds of television news stations, newspapers, radio shows, and blogs scurried to find more information about Tiger Time Bikini Lawn Care.

Bikini Lawn Care: Long Term Success?

We have not kept track of Tiger Time Lawn Care but we can tell you that out of the dozen or more lawn care companies we know about that have taken the bikini lawn care route none of them have found long term success solely offering bikini services.

Problems Offering Bikini Lawn Care

There are inherent problems offering bikini lawn care:

1)  Even when properly attired, lawn care workers face dangers on the job.  Lawn mowers are loud and weedeaters sling rocks and debris.  Protective clothing is essential.  Headware, safety goggles, hearing protection, work gloves, long pants, and work boots help protect lawn care workers.  A bikini doesn’t seem so erotic once it is covered up with layers of protective clothing.

2)  While lawn care companies thrive on repeat (weekly) customers, bikini lawn care customers only hire companies for one time services such as Father’s Day, a birthday celebration, retirement party, etc.   A bikini lawn care company needs a roster of hundreds of customers hiring them once or twice per year instead of only 40 to 50 customers needed for a typical lawn care company.

3)  If you have read the Start A Lawn Care Business Training Manuals you know that community respect is the cornerstone of many lawn care businesses.  You have a relationship with your customers.  If you do good work for them they will recommend you to their friends, relatives, and business associates.  Lawn care companies need to be taken seriously by their clients.  This is how larger contracts come about.  If you offer bikini lawn care, you really have to consider if you will garner the respect you desire for your business.

Bikini Lawn Care may sound like a great idea to generate quick cash and publicity but before you don your bikini or hire a cadre of scantly clad lawn babes consider whether or not it will lend to long-term success of your lawn care business.

Lawn Care Business Program

For more information on how to operate a successful lawn care business, visit our home page: StartALawnCareBusiness.com

Have you ever seen obnoxious advertising that turns you away from a company and years later the memory of that advertising still leaves a bad taste in your mouth and you won’t do business with them because of an advertisement you saw years earlier?

On the opposite side, does GOOD advertising have as much a long-term impact?

Two advertisements involving trees.  One good.  One bad.

I came across two forms of advertising signs this week.  Neither of them deal with lawn care but they both have something in common.  Trees.  Both advertisements make use of trees outside their buildings.  One of the advertisements is an obnoxious banner hung lengthwise down a tree’s trunk.  The other advertisement is a positive and tastefully designed sign which incorporates trees on the business’ property.

Advertising sign #1

As you can see from this photograph, a financial services company strapped a white banner to a tree in hopes of luring customers into their business.   This banner is a distraction, it’s ugly, and it is completely out of place hung from an otherwise very attractive tree in a residential-type neighborhood.

Advertising sign #2

The second sign is for a health wellness center.  The company has named itself “The Wellness Tree” and it incorporates a beautiful shade tree just outside the front door.

The sign includes a wrought iron rendering of this tree.

The Wellness Tree honors the trees on their property and invites clients to enjoy their beauty and shade.  The other company degrades their trees by hanging ugly banners from them.

As silly as this may sound, I will forever remember the gaudy banner hung by the financial services company.  It will always be a deterrent to my doing business with them.

As you design your lawn care company’s advertising, consider the aesthetic of your placements and how they fit in with their surrounding landscapes.

If you are just starting your lawn care business and you want to know more about marketing to your customers, our Lawn Care Business program offers a large marketing guide to help with your advertising.

Visit our home page to learn more: www. StartALawnCareBusiness.com