Archive for category lawn care business

Lawn Mower Racing

I’ve heard about lawn mower racing for a number of years.   Though I had never been to a race, I had heard they were great fun.  So, a few weeks ago, I discoverd a lawn mower racing track about 30 miles from my home and I decided to check it out.  I took some video for you.  I hope you enjoy:

As I watched the races, I couldn’t help think how a lawn care company could take advantage of the marketing aspects of lawn mower racing. There are a few options, I suppose. A lawn care company could sponsor a team and have their logo affixed to the lawn mower and on the sleeves of the race crew. OR (and I think this would be the most fun) a lawn care company could run their own mower in the race and give out free tee-shirts to all the spectators. I think this would be a huge marketing tool to get their name into the community.

There’s a downside to this though, I spoke with a few of the racers. They say they spend way more money on their sport than they make in sponsorships from advertisers.

Still, I think it would be great fun and an interesting way to advertise your lawn care business.

Tags: ,

60 degrees in February.

2010 has been one of the coldest winters in recent memory in the Southeast.  We have experienced about 4 snowfalls and temperatures deep into the teens.  Our friends in the northern states probably don’t think that’s too bad a winter but, for us, it’s harsher than normal.

snow and the lawn care business

Though it’s far from over, winter’s grip is loosening this weekend.  With the temperature above 50 for three days straight and brilliant sunshine beating down today, I’ve observed wild garlic (commonly mistaken for wild onion) sprouts springing up in lawns all over our area.  Lowes and Home Depot are selling out of mulch bags and homeowners, working out in their lawns, are experiencing spring fever in unprecedented numbers.

If you are a new lawn care business owner you must feel compelled to pound the pavement and drive the roads in your area this season.  Right now is one of the very best times of the year to get new lawn care customer contracts for the upcoming mowing season.

I have a goal for you this week.  Do remember my 100 Door Knocks challenge I posed for your lawn care business as an advertising campaign last year?  How would you feel about revisiting that challenge this week by attempting to make contact with no less than 49 new customers. 

If you start tomorrow by making contact with a minimum of 7 new potential customers each day, you will deepen your reach by 49 new contacts by this time next week.

7 per day?  You should be able to speak with seven new people in just a couple hours each day.  A couple hours per day in February will reap HUGE rewards once the mowing season actually gets started.

Take advantage of winter’s break by getting out while the sun is shining.  Though colder weather is forecast again soon, it will make you feel warm that you have already increased this year’s customer list.

Once you get those customers, what do you do with them??? If you’re having trouble making the most of your existing customers and you want to know how to raise prices and make more money in 2010 than you made in 2009, pick up our Lawn Care Business package.  It is jam-packed with information to turn your lawn care business into a success.

To learn more, check out our website:  www.StartALawnCareBusiness.com

Tags: , , , ,

Lawn Care In California

I was very blessed in January to escape the deep freeze that gripped the American Southeast by traveling to Los Angeles, California to meet with a manufacturer of Propane Powered lawn care equipment.

During my journey, I took opportunity to learn more about the culture of the Lawn Care industry in California. Turbulent weather in Los Angeles treated me to an area of lawn care maintenance we don’t experience much in Tennessee.

Lawn Care Maintenance Workers Gather Palm Fronds after a California Storm

The storms were unprecedented and unanticipated as I arrived at LAX in Los Angeles. Torrential downpours did not affect the arrival of my flight other than to make it more bumpy than a traditional west coast landing. The bus ride into Santa Monica, on the other hand, was detoured countless times as the driver navigated around flooded streets and skirted intersections where traffic lights malfunctioned due to heavy winds and falling palm fronds. During the storm, I was able to observe flooded irrigation canals channeling water into the pacific ocean.

When we have a storm back east, leaves blow and branches tumble. Our storms create great opportunity for lawn care companies. After-storm cleanup is a great service to offer your customers for additional money.

In California, these palm fronds were everywhere. As I watched cleanup crews pick each 8′ to 10′ section of palm frond by hand, I could only think about the amounts of money a dedicated lawn care company could make with on-the-spot after-storm clean up contracts.

It doesn’t matter if you are in California, Tennessee, or any of the other 50 states. There is a ton of money to be made in the lawn care industry this year. It’s been a tough winter but spring is on its way. The high winds that spring often induces will, sure enough, bring lots of opportunity for after-storm cleanup jobs.

If you want to learn how to get customers and correctly price your after-storm cleanup contracts, take a look at our main website. You will learn how to acquire great customers and price your services effectively so you can make the best money possible in 2010.

We have a sale price on our lawn care business package right now. Order soon because this price won’t last long.

Our website address is: www.StartALawnCareBusiness.com

Tags: , , , , ,

Tenacity of a Small Business Owner. AKA: Too Stupid To Quit

As Winston Churchill said:

“Never give in–never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”

How many people do you know that are immediately successful in what they do?

I bet you can name a few people who seem to be successful at everything they do. However, if you were to truly speak with those people you would find a different story come to light. You will hear tales of failure after failure until one day, out of nowhere, their businesses began to see the light of day. And slowly, ever slowly, they began to make progress.

A never-ending, relentless striving is what you will find behind almost any seemingly “over-night” success story.

In addition to the smart and shrewd businessmen you know, I bet you also know a few dim-witted, bull-headed people who have made a success in spite of themselves. Do you? Yeah, I do too. Years ago, when I first started my lawn care business, I knew a man who was very successful in business. He ran a contracting business (not lawn care) but he was definitely not the brightest light bulb in the box. He was a nice guy but education and intellect just wasn’t his thing. But, MAN!, was he successful and happy. He would even joke about this sometimes and I asked him once about his success. He told me that he was just too stupid to quit and too dumb to take “no” for an answer.

Now, in reality, this man wasn’t dumb at all. But, his words (and Churchill’s) illustrate a great point in business. Tenacity wins (almost) every time. We all face obstacles. Everyday there are speed humps on the journey to our business goals. If we let speed humps arrest our progress, we fail. Pure and simple…Tenacity Wins.

We help people Start and Expand their own Lawn Care Businesses. This is what we do and we know the obstacles faced everyday by Lawn Care Business Owners.

If you’re tired of being impeded in your goals of operating a successful lawn care business, take a look at our Lawn Care Business package. There’s no need to face the speed humps alone. We can help.

http://www.StartALawnCareBusiness.com – Start A Lawn Care Business

Never give in–never, never, never, never…

Tags: , , , , ,

RFPs for your LCB

Hidden in reams of papers, buried deep within a website’s menu hierarchy, or ambiguated by legal jargon in rarely seen publications, RFPs can bring great profits to your lawn care business.

RFP are “Requests For Proposals” that are sometimes less-than-adequately advertised by businesses, public entities (such as libraries or schools), and government agencies.

Requests For Proposals are voluminous toward the beginning of the year and often cover work to be completed during the upcoming year’s mowing season. Many of these RFP are not heavily advertised. Sometimes, an agency is happy with their current lawn care maintenance company and they refuse to advertise more than is required by their charter for bids to upcoming contracts. Other times, a purchasing manager may not have a large enough budget to properly advertise for bids. For whatever reason they are not correctly advertised, you cannot bid on a contract unless you know it exists.

As a lawn care business owner, your duty is to be a sleuth in searching for RFPs. If you are attempting to grow your business by pursuing contracts, uncovering RFPs should be as large a part of your business as all your other advertising efforts combined.

Knowledge on where to look for RFPs and how to chip away at layers of corporate and government bureaucracy will greatly enhance your ability to successfully bid large-scale mowing, lawn care, and landscaping contracts.

Are you ready to start bidding big lawn care contracts this year?

Our lawn care business guidebook, video training, and estimating software will help you search out these hard-to-find contracts and bid them successfully.

We have years of experience bidding these types of contracts and there is a section in our program devoted to bidding larger scale contracts.

If you are interested in growing your lawn care business and making more money than you ever expected, look at our website for more information. We have a special sale price on the program right now.

Visit our website:

http://www.StartALawnCareBusiness.com

Tags: , , , , , ,

That’s Hot!

Like me, one of the things you probably love about operating a lawn care business is your ability to buy new toys and gadgets.

Toys and gadgets can be expensive lawn mowers and 4 wheelers to pull a spray tank. Or the toys can be less expensive tools that are fun to use while still providing a beneficial service for your company.

I received a neat device this morning that is sure to come in handy for your lawn care business. I want to quickly pass along the information in blog format. Check out our YouTube Lawn Care Business channel for an upcoming video.

Today’s neat device is the Ryobi IR001 Infra Red Thermometer.

This “non-contact thermometer” remotely measures the temperature of any object. Quite simply, you point the device at an object you want to measure, pull the tigger, and you are giving the object’s temperature to within 5 degrees.

Now, you might wonder how this non-contact thermometer can be useful to a lawn care business. I’ve already found two uses.

1) Checking the spindle temperature helps determine if lawn mower blade spindles are lubricated and functioning correctly. This will be especially handy on lawn mowers with multiple spindles. Comparing temperatures between spindles will help you determine if one spindle is functioning better than the other. If one spindle is significantly hotter than the others, the hot spindle may be misaligned or undergreased. A hotter spindle mean more friction. More frictions means harder work performed by your engine and more wear and tear on your components.

2) Engine temperature. Abnormally high operating temperatures can cause premature engine damage. The IR temperature gun can give you an indication of high engine and/or exhaust temperatures which may lead to discovery (and repair) of an existing problem.

Tags: , , , , , ,

Canon Rebel T1i DSLR Camera for Your Lawn Care Business.

The more I think about advertising and marketing for your lawn care business, the more I realize that you must make extra effort to stand above the crowd and bring attention to your business.

As websites and online marketing take precedence over newspaper and other print advertising, the visual quality of your marketing campaign becomes ever more important.

Digital cameras are priced to the point where everyone who wants a digital camera now has one. I’ve recommended for years that lawn care business operators keep a digital camera in their work vehicles for “before and after” documentation of special jobs and for pictures of special circumstances that may arise. For example, if a homeowner isn’t home when you finish a leaf raking job, you can take a picture to prove all leaves were removed from the lawn at the completion of your work. If leaves are on the lawn after the homeowner arrives home, those leaves fell after your leaf raking was complete.

As higher quality digital cameras become more affordable, professional quality photography becomes available even to small lawn care operators. Professional photography equipment can turn an otherwise ordinary looking picture of an outstanding lawn care job into a vibrant masterpiece that screams for the view to call your number and hire you to do their lawn care work during the upcoming season.

If you are looking for a high quality semi-professional digital SLR camera, Amazon.com has one of the best-priced affordable cameras we have seen in a long time.

The Canon D-500 (T1i) features 15 megapixel, liveview mode, and full HD video (use the 720 for best performance).

While I don’t recommend throwing this camera in your work truck, buy this camera to keep in your office and only take it out when you want professional quality shots of your best lawns. If you want marketing shots of your landscaping designs or your lawn striping, this camera will give you amazingly vibrant shots at an affordable price.

The link below will allow you to purchase from Amazon.com at their recently reduced price:

For for information on starting your own lawn care business, visit our website: www.StartALawnCareBusiness.com

Tags: , , , ,

A Lawn Care Owner's Epiphany

As a new lawn care business owner back in 1992, I remember the day when things started to change for my lawn care business.

My partner and I had been mowing residential lawns for almost 6 months. We were continuously picking up customers and were beginning to make decent money. However, we just weren’t growing the business to the extent I knew we were capable.

An epiphany happened to me that first summer. As I mowed a customer’s lawn, I saw two Navy fighter jets fly overhead. They were practicing for an upcoming air show and were flying low and fast. Even through my hearing protection the noise of their engines made me jump. I stopped my work long enough to watch them make several passes overhead. It was an impressive sight.

For the rest of the day, two words kept going through my mind; performance and efficiency.

Jet fighters scream performance. It is thrilling to watch a jet blaze by at 600 mph 2,000 feet above the ground. This is performance at its utmost. Fighter pilots’ lives depend on their jets.

Fighter pilots also demonstrate the ultimate in efficiency. Every move must be accounted for and no move is wasted. If a pilot needs to steer 15 degrees to the right, he moves his controls only enough to make the turn…no more, no less.

I used these ideas to analyze my lawn care jobs. I quickly discovered that I was being tremendously inefficient in my business. My route planning was inefficient and my mowing patterns on customer’s lawns was inefficient. I was wasting effort at every level of my business and the reasons behind my inability to grow my business became clear to me.

Additionally, I took serious looks at my equipment. It did not scream performance the way a fighter jet screams performance. We started our lawn care business on a shoestring budget. Because of this budget, we purchased inexpensive, slow, non-powerful equipment because it was all we could afford. After taking hard looks at my budget and my equipment, I took swift action of a systematic upgrade of all equipment.

By the end of that first year, I was operating an efficient lawn care business. My routes were well planned. My mowing patterns were designed in such a way that no move was wasted. And, my lawn equipment? Yes, my lawn equipment was hard-core commercial equipment that screamed “PERFORMANCE.”

If you are struggling with your lawn care business because of similar issues that plagued my first year then you should take a look at our Lawn Care Business strategy guidebooks.

We developed this program after 17 years in the business to help newbies and those that need help getting more customers and making more money.

As indicated above, we spend considerable time in the program helping you learn how to be more efficient with your lawn care business. Route planning and mowing patterns are only two of the concepts we discuss.

We also show you which type of equipment to buy. Purchasing the wrong equipment can hobble your business and prevent you from growing as you should. With our guidance, you will be able to purchase mowers that will propel you in your business and scream performance.

The lawn care business strategy guidebook and software program is available from our main website. www.StartALawnCareBusiness.com

Tags: , , , , ,

How much money can I make with a lawn care business?

We are often asked by new lawn care business owners to give them an idea how much money they can make by mowing lawns.  There are many variables to this answer and our standard disclaimer mentions such things as size of equipment, work ethic,  physical abilities,  know-how and many other factors.

Though everybody’s ability to make money with a lawn care business is different, we have put together an entertaining “earnings potential” calculator to help guesstimate how much money a lawn care business owner might be able to earn doing residential mowing jobs in a perfect world.

This lawn care estimating calculator is just for fun but it calculates that if a lawn care operator can do eight $40 lawns each day and can do this 5 days per week, the earnings could amount to $1600 per week.  That’s alot of cake just for mowing lawns.

Of course, expenses such as supplies, taxes, overhead, etc. and downtime must be accounted for.

Have some fun and check out the “lawn care earnings potential” calculator.

Lawn Care Earnings Potential Calculator

POTENTIAL EARNINGS DISCLAIMER

This calculator is for entertainment purposes only.  There is no promise or representation that you will make a certain amount of money, or any money, or not lose money, as a result of starting a lawn care business and/or using our products and services.

Any earnings, revenue, or income statements are strictly estimates. There is no guarantee that you will make these levels for yourself. As with any business, your results will vary and will be based on your personal abilities, experience, knowledge, capabilities, level of desire, and an infinite number of variables beyond our control, including variables we or you have not anticipated. There are no guarantees concerning the level of success you may experience. Each person’s results will vary. 

Tags: , , , , ,

Start A Lawn Care Business in 2010

I want to wish everyone a Happy New Year.

2010 promises to be a great year for anyone in the lawn care business.  The credit crises is beginning to thaw, houses are beginning to sell again, and homeowners are opening their wallets to, once again, pay for landscape maintenance.  We have faced 2 challenging years in the industry but if you have ever wanted to start your own lawn care business or if you want to really step up your game in 2010, right now is the time to go for it.

Our lawn care business strategy guidebooks will get you moving in the right direction:  www.StartALawnCareBusiness.com

We have set a few goals for 2010 that we want to share with you:

1)  Video tutorials – We are in the process of purchasing a new HD video camera which will allow us to bring you even more great video content in 2010.

2)  New Technologies – The lawn care industry is undergoing rapid change toward new technologies.   If you’re not keeping up with current trends, you’re falling behind your competitors.   In 2010 we will continue our efforts to bring you information on the latest technology trends in the lawn care industry. 

3)  Product Reviews – We are already receiving some new and innovative products from leading lawn care equipment manufacturers.  Our reviews will help you decide if this equipment will be benificial and profitable for your lawn care business.

All-in-all, 2009 was a challenging year for the lawn care industry.  But, great challenges bring great opportunities and 2010 is shaping up to be one of the best years in lawn care in recent memory.

About us:  If you’re struggling with your lawn care business or if you just want to make more money by working smarter, take a look at our lawn care strategy guidebooks and software package.  The entire package is on sale right now through our main website:  StartALawnCareBusiness.com

Tags: , , , , ,