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What to do for your Lawn Care Business in April, 2010

Apr 1

Posted by Lawn Care Business in bidding lawn care, customers, environment, lawn business strategies, Lawn Care Advertising, Lawn Care Business Taxes, start a lawn care business, taxes | 1 Comment

This video was made on April 1, 2010.

Right now is a great time to get started with your lawn care business if you haven’t gotten started already. If you have already started and you are not getting the customers you need or making the money you want to make then right now is a great time to ramp up your business. April is not too late to get started. There are still lots and lots of customers who haven’t signed up for lawn care service this year. Likewise, there are many business contracts that still haven’t been bid. So, you still have time to get brand new customers on you roster.

Spring is already getting hot. Our temperatures are forecast to be over 80 degrees this coming weekend. Some of the northern states are still cool but Spring is here and the weather is really going to warm up over the next several weeks. Summer is right around the corner.

April 4, 2010 is Easter. You can pound the pavement this weekend to drum up customers who want their lawns tidied up so they will look nice for family Easter celebrations. Since it is a 3-day weekend, many of your potential customers will be working in their lawns. They will need help and if you can visit them at the right time they may hire you to perform general spring cleanup jobs and grass cutting services.

Clover is an issue this time of year. For lawn care companies with applicator’s licenses you might not be too late to apply post-emergent selective herbicide. A better alternative is to select a taller cutting height for your lawn mower blades. A taller, thicker stand of grass will shade out clover reducing the need for chemical application.

April 15, 2010 is tax day. If you haven’t done your taxes yet, get started early. Organize last years receipts and get your tax forms completed early. Like it or not we are obligated to pay our fair share of taxes. If you have doubts about doing your own taxes, consider hiring a CPA. A qualified CPA who understands small business needs can be invaluable to you.

Wild Garlic or Wild Onion are sprouting in yards this month. Take a few minutes to call your customers to mention about the wild garlic that is sprouting in their lawn. Cutting it down will make their grass look so much better.

April 22, 2010 is Earth Day Your customers are becoming increasingly conscious about taking care of their environment. I believe the lawn care industry should be sensitive to the fact that we should not pollute our planet. There are ways to operate an environmentally conscious lawn care company. Many of our readers and viewers of our blog run their lawn care companies with an environmental slant to their businesses. Propane lawn equipment is becoming increasingly popular. Human powered reel mowers are also becoming the norm again in many communities with very small lawns. Operate an environmentally company and let your customers know how you are being aware in 2010.

Spring Stick Cleanup. April is a month when many pine cones and pine twigs have fallen in lawns across the country. Even if your customers don’t need their grass cut yet, they still need their lawns picked up. On an environmental note, you don’t have to haul all these sticks away or burn them or leave them for the garbage men. Offer your customers the opportunity to have a “natural area” in their lawns. Piling the brush in an unused area give habitat to the birds and other wildlife. It is great fun to watch Cardinals and Robins playing in the twigs. Also, many birds use this material to build their nests. A natural area is a great way to save your customers money while helping their environment.

Once again, if you are trying to Start A Lawn Care Business this year or if you currently own a lawn care business that just isn’t bringing in the money it should, visit our website. We have developed a great lawn care business package that will help you with your lawn care business.

www.StartALawnCareBusiness.com

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I didn't get anything done today in my Lawn Care Business.

Mar 27

Posted by Lawn Care Business in customers, equipment, lawn business strategies, start a lawn care business, Uncategorized | No Comments

Have you ever felt that way?

I think every lawn care business owner has the occasional day when you put the equipment away at the end of the day only to realize that you basically accomplished nothing. It’s disheartening when you feel like you’re wasting time and losing money. Spinning your wheels is especially difficult for newer lawn care business owners. Keep your head up though. The main point to remember early in the game is that you are gaining experience each day you work on your business.

What has kept you from getting work done today?

If we put our minds to it, we could possibly list 100 different things that keep you from getting work done. Instead of making a list so long, we’re going to hone it down to 3 main reasons for a new lawn care business owner not accomplishing anything during a work day.

1) No Lawn Care Customers – Most new lawn care business owners have days where there are no customers lined up. Don’t equate having no customers with having nothing to do. Stop sitting around moping in front of the computer waiting for your phone to ring. The next time you have no customers scheduled, get up early, load your equipment in your vehicle, and set out with the same frame of mind as you would if you had 10 customers. Go to the coffee shop early. Make sure people know you’re the owner of the equipment. If you don’t get bites by the time you’re finished with your coffee, let everyone know that you can’t hang around because you have a busy day (leave a few business cards). Head over to Lowe’s or Home Depot (or the nearest hardware store) and look at weedeater. When the guy comes over to ask if you need help, ask some questions about the best commercial weedeater they sell. Tell him you need it for your lawn care business and that you would love him to refer some new customers his way (hand him a business card). As the day wears on, think of other places you can stop where people congregate who might need your services. Hand out your business card and make contacts all day long. When you get home, even if you didn’t unload your equipment one single time, don’t be discouraged that you didn’t get anything done. You made great contact and pretty soon those contacts will turn into customers.

2) Lawn Care Equipment Failure – This is probably more disheartening than having no customers. Losing money is worse, to many people, than not making money. When all the people at the coffee shop (see above) are ringing your phone off the hook wanting their lawns done, it will madden you if your lawn care equipment is in the shop. Equipment failures happen. This is just a fact of life. There are a couple keys to reducing your downtime due to equipment failure: buy good commercial equipment and maintain that equipment properly. Change oil regularly, lubricate according to schedule, change filters, keep your outer stage air filter clean, sharpen your blades, and keep your belts in check.

3) Time Management of your Lawn Care Work Habits – Strategic planning is vital to increasing your efficiency as a lawn care business owner. Proper route planning is one of the biggest drains on a lawn care business owner’s time. After route planning, improper equipment selection and use of that equipment causes many lawn care businesses to lose the time value in their business. Knowing how reduce these time sappers will allow you work more efficiently an feel like you’ve actually accomplished something during your day.

If you have recently started your own lawn care business and you frequently feel that your just not accomplishing much in your business, we invite you to take a look at our main website. We have developed a great business package specifically designed for new lawn care business owners. Within the business guidebooks there is a tremendous amount of information that will help you attract new customers, select and maintain the proper equipment, and manage your time to work more efficiently and make more money per hour worked.

You can read more about us and check out the program at:

Start A Lawn Care Business www.StartALawnCareBusiness.com

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Today is the first day of spring.

Mar 20

Posted by Lawn Care Business in customers, lawn business strategies, Lawn Care Advertising, start a lawn care business | No Comments

Start A Lawn Care Business

Today is the first day of spring. For astronomers, the vernal equinox is the day in the earth’s orbit around the sun when the sun appears to creep back over the equator into the northern hemisphere. For lawn care companies, the first day of spring means warmer weather, vigorous grass growth, and new lawn care customers.

I took a drive through a few local neighborhoods at the crack of dawn this morning. The sunrise was magnificient. Once the weather warms, I like to get an early start. It makes me feel like I have a jump on the rest of the world. Already, I saw several homeowners working their yards and tending their gardens. As early as it was, they had a jump on me.

If you are starting your own lawn care company this year or if you are hoping to expand a lawn care business you owned last year, you can still get an early start in acquiring new customers and lawn care contracts. Right now is the PRIME time of year to go after new customers. Homeowners and business owners want their yards to look great for sping. By self-promoting your business this week, you should be able to fill a few holes in your schedule. Customers are motivated to hire competent lawn care people this time of year.

Getting customers early means you will have them all year long and you will be able to upsell them on many services. Spring cleanup is one of the first add on services you can sell to your customers. Even if your customers’ lawns are in decent shape from last year, you can sell them on a “Spring Cleanup Special.” Spend extra time raking leaves out of their flowerbeds, pickup fallen twigs and limbs, and offer to remulch flower and shrub beds.

If you’re like most lawn care companies, the extra income is needed in the spring after such a long winter. Spring cleanup is only one of the many add ons you can offer.

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Lawn Care Business Scheduling Verification with Foursquare

Mar 18

Posted by Lawn Care Business in customers, gutter cleaning, lawn business strategies | 1 Comment

Whether you are a small one-man (or woman) lawn care operation or a large multi-crew lawn care company, you already know the importance of setting a schedule and staying to that schedule. Ordinarily, a lawn care company verified their schedule by keeping a day planner and checking off their lawn care customers as the service was completed.

In 2005, we began advocating the use of GPS technology. Quite simply, the tracks from a GPS serve as proof that you were at a client’s property. The track data from a GPS also tells you the time period you were at each property. By analyzing the track data you can make your lawn care company run more efficiently. You can also make some interesting discoveries such as customers that warrant a price increases based on the time it takes to finish.

I am still a believer in tracking your progress through your work day with the use of GPS technology. However, in recent weeks the use of GPS enabled phones has taken a HUGE leap forward. There is a new service called Foursquare.com. Foursquare is an app that you download to your GPS enabled phone. They have apps for Iphone, Droid, Blackberry, and a host of other mobile devices. Though I have just signed up for their service a few days ago, I am so excited about this new GPS-related service that I am going to tell you about it before I’ve even had a chance to review it fully.

Foursquare allows users to “Check In” when they have reached a destination. The user checks in on his phone using the app. Once the user checks in, a notification is sent to the user’s Facebook account or Twitter feed.

Here’s how I envision Foursquare working for lawn care companies. Let’s say you have 10 yards to do on Monday. When leaving first think in the morning you can send a message saying “leaving.” Later, when you arrive at your first client’s yard, you can check in and type in “arrived at Mrs. Smiths.” When your through with Mrs. Smith’s yard you can type in “leaving Smith’s.” When you arrive at your second yard, type in “arrived at Mr. Lewis (wants gutters cleaned, also).”

Now, there are two great things about this service.

1) When you get home, you have a visual reference of your timeline through out the day. You know when you arrived at each clients house and how long it their work took you to perform.

2) If you run lawn care crews, you can check your crews Twitter feed and know exactly where they are in their scheduling. If Ms. Smith calls and wants to know what time your crew will be at her house, you can tell her that she is next on the list and the crew started the last yard 15 minutes ago and should be at her house within the next 30 minutes.

The possibilities are tremendous for this technology.

As good as Foursquare is, they are not proclaiming to be a business application. They have a gaming scheme built into their app where you can win points visiting resturaunts. Irrespective of their initial motives, I belive the business community will quickly latch onto this app.

I’ve not put this into practical application yet so I am sure you need to read the disclaimers from the Foursquare company regarding such things as privacy issues and other concerns. Also, I know Foursquare has some competitors.

If you have tried Foursquare or any of their competitors, please tell me what your experience has been. Do you find it cumbersome to use? Does it post correctly to your Twitter feed? Is privacy a concern (keeping your Twitter feed private and not keeping your schedule and your clients private and not available to the Foursquare audience)?

As always, if you are interested in growing your lawn care business and using technology in the lawn care business to make money mowing grass and doing landscaping, we have developed a great business package that will help you Start (or Expand) your lawn care business this year.

Check us out on our main webpage: http://www.StartALawnCareBusiness.com

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How To Properly Name Your Lawn Care Business

Feb 23

Posted by Lawn Care Business in customers, lawn business strategies, Lawn Care Advertising | 1 Comment

Within the pages of the Start A Lawn Care Business guidebooks, we spend several pages discussing proper names for lawn care businesses.  More than simply telling you which names are “good” and which names are “bad”, we spend considerable time discussing business theory and customer psychology.  DON’T YAWN!!!  I know these subjects may seem boring to you but when you are naming your business you MUST consider your potential customers’ reactions to your business name.  If they don’t like your name, you may find yourself getting fewer customers than if you choose a better name. 

I recently came across an advertisement for a lawn care company.  I am perplexed by their choice of business name.  I want to show you the advertisement and I want you to let me know what you think about this business name.

how to name your lawn care business

If you’re too young to remember, a lawn dart was a children’s toy many years ago.  Children placed rings in their yards, stepped several feet away, then threw large weighted darts trying to land them in the ring.  It was great fun until the inevitable happened and kids started showing up in emergency rooms with giant weighted darts sticking out of their foreheads or lodged under their eyelids.

Unless you were the one penetrated by a lawn dart, it was a pretty fun game and made for some funny jokes talking about people with darts protruding from various body parts.  A common joke was to stick your index finger to your forehead and scream “LAWNDART.”

Okay, enough of the history. Let’s get back to the company’s name.

I think the name “LawnDart Lawn Care” is funny.  It is memorable and it made me laugh. 

However, from a business standpoint, I have to take exception with the name.  It is not a professional name and it will not instill confidence in its potential clientele.  Though the name might not deter a young homeowner (and maybe that’s who this company is targeting).  Would a homeowner with a large, expensive home really trust its finely manicured grass to someone who might not take it seriously?  Would an owner of a large industrial complex contract with someone who makes light of a serious and potentially dangerous situation where children are at risk?

Let’s not miss the point here.   The owners of this company are probably having a laugh and I fully realize that.  However, here’s a tip; sure, you can take a stab at different business names but if you are looking for long-term professional viability (and the most money possible) for your lawn care business, choose a name that speaks professionalism.

Once again, business theory and customer psychology are not the most exciting topics but if you want to learn how to choose a name that will increase your profits this year, take a look at our lawn care business guidebooks. The section on naming your business is great and you will learn how to properly name your business.   I promise, you won’t be bored. 

You can learn more about the lawn care business guidebooks and software package at our website:

http://www.StartALawnCareBusiness.com

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Asynchronous Risk vs. Reward Ratio

Feb 21

Posted by Lawn Care Business in equipment, how much to charge, lawn business strategies, start a lawn care business | No Comments

I had a great conversation with a business associate today concerning the concept of risk management.  In particular, we were discussing risks that far outweigh their rewards.

Risk management is a common subject in business and since this is a lawn care business blog, you may think we were discussing concepts such as giving 100% guarantees to customers who purchase landscape plantings.  Or, we may have been analyzing the spreading of landscape mulch and charging for maintenance without first properly treating the ground or placing weedblock as an underlayment.  Or we may have been discussing the purchase of a commercial 34 horsepower, propane fueled, 72″, zero-turn, front deck, lawn mower before even acquiring a single lawn care customer.

Climbing and a discussion of asychronous risk management.

While these are all great ideas to discuss, we were not talking business.  Instead, we were talking about free climbing a rock face without the use of proper safety equipment.

In your lawn care business, us proper risk management procedures.

Whether you are bouldering a rocky outcropping or starting your own lawn care business, it makes perfect sense to think strongly about risk management procedures. 

If you want to learn how to rock climb, seek professional rock climbing instruction (and use a rope!!!) 

However, if you want to learn proper risk management procedures for your lawn care business, purchase our lawn care business guidebook and estimating software package through our website:  www.StartALawnCareBusiness.com

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Lawn Care In California

Feb 17

Posted by Lawn Care Business in lawn business strategies, lawn care business, maintenance, start a lawn care business | 1 Comment

I was very blessed in January to escape the deep freeze that gripped the American Southeast by traveling to Los Angeles, California to meet with a manufacturer of Propane Powered lawn care equipment.

During my journey, I took opportunity to learn more about the culture of the Lawn Care industry in California. Turbulent weather in Los Angeles treated me to an area of lawn care maintenance we don’t experience much in Tennessee.

Lawn Care Maintenance Workers Gather Palm Fronds after a California Storm

The storms were unprecedented and unanticipated as I arrived at LAX in Los Angeles. Torrential downpours did not affect the arrival of my flight other than to make it more bumpy than a traditional west coast landing. The bus ride into Santa Monica, on the other hand, was detoured countless times as the driver navigated around flooded streets and skirted intersections where traffic lights malfunctioned due to heavy winds and falling palm fronds. During the storm, I was able to observe flooded irrigation canals channeling water into the pacific ocean.

When we have a storm back east, leaves blow and branches tumble. Our storms create great opportunity for lawn care companies. After-storm cleanup is a great service to offer your customers for additional money.

In California, these palm fronds were everywhere. As I watched cleanup crews pick each 8′ to 10′ section of palm frond by hand, I could only think about the amounts of money a dedicated lawn care company could make with on-the-spot after-storm clean up contracts.

It doesn’t matter if you are in California, Tennessee, or any of the other 50 states. There is a ton of money to be made in the lawn care industry this year. It’s been a tough winter but spring is on its way. The high winds that spring often induces will, sure enough, bring lots of opportunity for after-storm cleanup jobs.

If you want to learn how to get customers and correctly price your after-storm cleanup contracts, take a look at our main website. You will learn how to acquire great customers and price your services effectively so you can make the best money possible in 2010.

We have a sale price on our lawn care business package right now. Order soon because this price won’t last long.

Our website address is: www.StartALawnCareBusiness.com

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Lawn Care Flyers On Car Windshields

Feb 9

Posted by Lawn Care Business in customers, lawn business strategies, Lawn Care Advertising | No Comments

When it comes to advertising a lawn care business, I’m a fan of pounding the streets and knocking on doors. I believe the way to build strong client lists is through face-to-face contact. As such, I tend to shy away from flyers on telephone poles and advertisements on doorknob hangers. These advertisements, along with business cards taped to the outside of mailboxes seem to be an intrusion into your potential customer’s private space.

lawn care business flyer under windshield wiper

I saw this flyer under a windshield wiper recently. I could only think of negative connotations about this flyer.

1) It always ticks me off when people put flyers on my vehicle.

2) I never look at flyers that have been left on my vehicle. I tear them up and throw them away immediately.

3) There are probably rules against placing solicitations on vehicles in this parking lot.

4) If a windshield wiper gets damaged, will the lawn care company have to pay the repair bill?

5) If a strong wind blows the flyer away or the car’s owner tosses the flyer to oneside, can the lawn company be charged with littering?

While I am not 100% AGAINST flyers on cars and private property, I do believe LCOs should be very restrictive in their placement of such flyers.

There are too many legitimate outlets for advertising to risk the downfalls of improperly placed flyers.

If you want to learn correct forms of advertising and advertising that REALLY WORKS, look at our business program located at our main website: StartALawnCareBusiness.com

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Tenacity of a Small Business Owner. AKA: Too Stupid To Quit

Jan 31

Posted by Lawn Care Business in lawn business strategies, lawn care business, start a lawn care business | No Comments

As Winston Churchill said:

“Never give in–never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”

How many people do you know that are immediately successful in what they do?

I bet you can name a few people who seem to be successful at everything they do. However, if you were to truly speak with those people you would find a different story come to light. You will hear tales of failure after failure until one day, out of nowhere, their businesses began to see the light of day. And slowly, ever slowly, they began to make progress.

A never-ending, relentless striving is what you will find behind almost any seemingly “over-night” success story.

In addition to the smart and shrewd businessmen you know, I bet you also know a few dim-witted, bull-headed people who have made a success in spite of themselves. Do you? Yeah, I do too. Years ago, when I first started my lawn care business, I knew a man who was very successful in business. He ran a contracting business (not lawn care) but he was definitely not the brightest light bulb in the box. He was a nice guy but education and intellect just wasn’t his thing. But, MAN!, was he successful and happy. He would even joke about this sometimes and I asked him once about his success. He told me that he was just too stupid to quit and too dumb to take “no” for an answer.

Now, in reality, this man wasn’t dumb at all. But, his words (and Churchill’s) illustrate a great point in business. Tenacity wins (almost) every time. We all face obstacles. Everyday there are speed humps on the journey to our business goals. If we let speed humps arrest our progress, we fail. Pure and simple…Tenacity Wins.

We help people Start and Expand their own Lawn Care Businesses. This is what we do and we know the obstacles faced everyday by Lawn Care Business Owners.

If you’re tired of being impeded in your goals of operating a successful lawn care business, take a look at our Lawn Care Business package. There’s no need to face the speed humps alone. We can help.

http://www.StartALawnCareBusiness.com – Start A Lawn Care Business

Never give in–never, never, never, never…

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The Meaning of Being A Consultant.

Jan 7

Posted by Lawn Care Business in lawn business strategies, money, start a lawn care business | 1 Comment

No business runs so smoothly that a consultant can’t screw it up.

We received a funny email the other day from a guy who wants to buy our lawn care business strategy guidebooks and software package. However, he’s a bit skeptical of our “expertise.”

He said:

“What makes you people think you know so much about the lawn care business and why should I pay you $50 for your help?”

HAHA! Well, in spite of it’s negative tone, the email really did make us laugh a little. I suppose I really do understand this guy’s skepticism. I’ve always been skeptical of so-called “EXPERTS” too. I remember working my way through college in the accounting department of a local bank. It seemed that every time our department was running smoothly and doing everything we were supposed to be doing, some new expert would come in, tell us we were doing everything wrong, and implement changes to the point where no one knew what was going on. Then, the expert would move on after upsetting the whole department…happened over and over.

Let’s get back to the guy’s email. First off, we do not claim to be “EXPERTS.” However, we started our lawn care business in 1992 and have been associated with the industry ever since. We have seen lots and lots of new lawn care operators fail at the business and we are tired of seeing so many people make mistakes that are easily avoided.

Our 17+ years’ experience gives us a certain seasoned knowledge about the lawn care business that you can only gain by actually doing this business for a number of years. Knowing how much money to charge, knowing how to negotiate with customers, and knowing how to bid on lawn mowing contracts are only three of the many, many concepts we pass along to you in the strategy guidebooks.

The business manuals, the estimating calculators, the training tutorials, and the business tool-kit are all jam-packed with information to help you operate a successful lawn care business. If only one of these training tools makes your business more profitable, then don’t you think $50 is well worth the cost?

Once again, we’re not experts. We’re simply lawn care business owners who have spent years learning what works in running a lawn care business. We are always open to new ideas and we hope you can gain a better understanding of how to run your lawn care business with our business practices and make more money than you were making before.

If you have questions, you can always reach us through our contact form at the top of this page. We are always happy to help.

Good luck.

If you would like to purchase our lawn care business strategy guidebooks and software package, you can find it through our main webpage: www.StartALawnCareBusiness.com we’re running a special price on it right now so please order quickly.

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