Start A Lawn Care Business

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Lawn Care for 2011

Jan 12

Posted by Lawn Care Business in advertising, lawn business strategies, Lawn Care Advertising | 2 Comments

Hi Everyone: Although we are currently under a blanket of snow in the southeast, I want to take a minute to jump on the website and write a quick post about the upcoming lawn care season in 2011.

Yes, it is cold and windy and snowy and nasty right now. However, spring weather is less than 2 months away. Before long, your lawn care customers will be looking for lawn care and landscaping professionals to perform spring clean up lawn care jobs. Grass will need to be cut, leftover leaves will need to be raked, limbs and twigs will need to be picked up and other lawn care jobs will need to be done.

Though you are probably not thinking about your lawn care business right now, you should already be planning your lawn care marketing. If you wait until March to start marketing your lawn care company you will miss many customers who want to make an early start getting their lawn and landscaping into shape.

If you are just beginning to think about starting a lawn care business or if you already own a lawn care business and want to have a much better season than last year, now is the time to start.

We have developed a professionally produced lawn care business package that will teach you what you need to be doing right now BEFORE spring arrives to get great customers and assure that your business will be kicked into high gear once spring arrives.

To learn more about the lawn care business program, visit our main webpage at: http://www.StartALawnCareBusiness.com
Start A Lawn Care Business

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DON'T HIRE THIS LAWN CARE SERVICE!!!

Nov 16

Posted by Lawn Care Business in advertising, competition, lawn care business, lawn care estimating | 2 Comments

http://www.StartALawnCareBusiness.com

don't hire this lawn care serviceHave you ever been at a party; laughing, talking with people you don’t know, and trying to impress cute girls only to find that people don’t want to talk to you or if they do talk to you they just stare then walk away laughing?  After that party, did you leave wondering if something was wrong with you (or “what was wrong with all those idiots”)?  Then, as you’re driving away, you look in your rearview mirror to see that there is a big piece of stupid broccoli or lettuce between your teeth?

“WHY DIDN’T SOMEONE TELL ME I HAD BROCCOLI BETWEEN MY TEETH???”

The other guys at the party are your competition and they’re certainly not going to tell you about your problem.  And the girls?  Well, they’re just going to laugh at you and leave with some other guy who doesn’t have broccoli in his teeth.

Running a lawn care business is similar to being at a party.  If you have a problem with your advertising or your lawn care pricing, your competition certainly won’t give you any hints and your customers will just pass you over and hire a different lawn care company.  One of the reasons we developed the “Start a Lawn Care Business” guidebooks and training course is to help you develop your lawn care business to such a professional level that your customers will not pass you by. 

Why are lawn mowing customers passing you by when they choose a lawn care provider?  Are you charging too much money and forcing your customers to hire your competition?  Are you charging too little money and suffering from a perceived lack of quality?  Are your marketing efforts catering to people who never hire lawn care people?  Does your mowing equipment look (and cut grass) like pieces of junk?  Does your own personal attitude need refining to effectively deal with and retain your lawn care customers?  Do your lawns look like they were cut by a non-professional after you are finished with your work?

The “Start a Lawn Care Business” course will tell you what you need to know to operate a professional lawn care company that customers will flock to.  We have been in this business for almost 20 years and we’ve been on the consulting side of the business for almost 10 years.  The advice in our lawn care package pulls no punches.   We’re here to give you honest, hardcore, real-world advice about how to run a SUCCESSFUL lawn care business. 

If you didn’t make the money you know you should have made in 2010 then there is something about your business that is screaming:  “DON’T HIRE THIS LAWN CARE SERVICE!!!”

Where is the red flag?  What is telling potential customers to pass you by?  Is it your advertising, your pricing, your equipment, your service, your attitude?  Whatever it is, I am sure you want to know so you can fix the problem.

Pssst!!!  Hey buddy, you have broccoli in your teeth.

More than likely your lawn care company just has a piece of broccoli in its teeth.  Our business program will not only tell you about the broccoli but we’ll show you the best way to pick it out.  Okay, that’s disgusting.  But seriously, out of the hundreds of Lawn Care Business owners we have consulted the last several years, most of them simply have one or two small problems that need to be fixed. 

If you feel there is something holding you back from making great money with your lawn care business, our program will likely be able to put you on a great path to success in 2011.

To learn more about the Start a Lawn Care Business training course and Estimating Software, visit our main website at:

www.StartALawnCareBusiness.com
How To Start a Lawn Care Business

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Lawn Care Advertising – Funny Cow or Sad Clown?

Aug 26

Posted by Lawn Care Business in advertising, customers, Lawn Care Advertising, lawn care business | No Comments

http://www.StartALawnCareBusiness.com
Lawn Care Advertising – Funny Cow or Sad Clown

I often get inspiration for my lawn care business by observing the ways other businesses market their goods and services.

In fact, I am writing this blog post from one of my favorite restaurants – Chik-fil-A. Chik-fil-A does an outstanding job of marketing. Sure, their advertising is great. We’ve all seen the huge billboards with the two cows painting a funny sign that says: “EAT MOR CHIKIN!” However, marketing is more than advertisements on billboards. Marketing includes the way Chik-fil-A actually runs their business on a day-to-day basis. Their restaurants are always clean, their staff is always friendly, the food is always good, and the waffle fries are almost always hot.

As I walked into Chik-fil-A about 10 minutes ago (laptop bag slung over my shoulder) I was greeted by the cashier. There was eye-to-eye contact and she seemed genuinely pleased to take my order. I was treated like a human being and not just some annoying customer. Whether she knows it or not, the cashier is one of the most important pieces in Chik-fil-A’s marketing strategy. Her attitude ultimately determines how likely I am to return to the resturaunt and eat mor chikin.

Today, Chik-fil-A’s marketing efforts are in stark contrast to another business I passed on my way across the parking lot a few minutes ago. A hair cutting place is running a promotion in the parking lot. Someone dressed as a clown is wandering up and down the sidewalk and several of the hair cutters are waiving a “NO WAITING” sign signaling to passers-by that they can come in for an immediate haircut. Now, this is a great strategy since LOTS of families are out this weekend buying new clothes and supplies for their school children. It’s a great time to get a back-to-school haircut.

The sad thing about the hair cutting place’s marketing strategy is that the haircutters could not look more disgusted with the fact that they have to be outside trying to drum up business. As I walked by, not a single hair cutter made eye contact or even smiled in my direction. Their body language and facial expressions were so pathetic that I was certainly not inspired to go inside to get my hair cut (even though I need it). Who wants to get a hair cut from some cranky hair cutter with a bad attitude and a pair of sharp scissors? I am sure they have all had a long day standing in the blazing sun but, for gosh sakes, even the clown didn’t look happy.

There’s nothing more depressing than a sad clown.

If you are looking for marketing ideas for your lawn care business, take a lesson from Chik-fil-A. You are your own best marketing asset. Your attitude and the way you make your customers feel will determine if they continue to do business with you. If you are surly, cantankerous, and have a bad attitude about your work, your customers will look elsewhere for their lawn care service. However, if you present a knowledgeable and pleasant attitude, your customers will readily hire you for all their lawn care and landscaping work and tell all their friends about your lawn care business.

Given the choice, most customers will choose a funny cow over a sad clown every time.

Well, my chicken sandwich is finished, the last two waffle fries are cold, and I’ve just refilled my Mello Yello. In closing, I just want to say that I am with: www.StartALawnCareBusiness.com We are sincere about wanting your business and wanting you to purchase our Start A Lawn Care Business program. We feel we have put together the best lawn care business course available for guys, like you, who are trying to start your lawn care business and make it a success. We have been in the industry for nearly 20 years and it is our goal to give you a GREAT product at a GREAT price.

So, if you are trying to make your lawn care business a success, take a look at our main website and consider purchasing our lawn care business package. It includes lawn care business strategy guides, business manuals, equipment reviews, video tutorials, and the complete line of estimating software. http://www.StartALawnCareBusiness.com

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Celebrate Mother's Day with a Beautiful Lawn

May 5

Posted by Lawn Care Business in advertising, lawn business strategies, start a lawn care business | 1 Comment

If your lawn care customers are tired of buying a potted plant or a pretty scarf for their Mothers on Mother’s Day, tell them to pay for lawn care service for their Mom’s instead.

Mother’s Day is this weekend May 9, 2010. At this very moment, millions of sons and daughters (and husbands) are scrambling in search of ideas for their mothers. You know very well that most of them will buy something lame at the last minute to give to their Moms. “It’s the thought that counts” she will exclaim as yet another figurine gets placed on the shelf as a dust collector.

Instead of buying something silly again this year, tell everyone you know that they should buy a lawn servicing or a landscape project for their Moms this year. When you think about it, lawn care is an ideal present for Mother’s Day. She won’t have to nag her husband about it and the grass will finally look good for a change.

In fact, why stop at one lawn care servicing job. If all the kids pool their money, they can buy lawn care service for the entire year and their Moms will know that they never have to worry about the grass again. If they don’t have big yards or if their husbands insist on doing the grass cutting, landscaping projects such as a large planter installation or a flower bed make over make ideal gifts.

If you operate your own lawn care business, don’t miss out on marketing your business during Mother’s Day weekend. You should be able to pickup quite a few new clients.

Also, if you are still unsure about how to price your jobs and how to make the most money for your lawn care company, check out our lawn care business guidebooks and estimating software at: http://www.StartALawnCareBusiness.com

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