Start A Lawn Care Business

Lawn Care Business Tips and Advice

Posts Tagged advertising

More lawn mower racing videos.

Mar 11

Posted by Lawn Care Business in Lawn Care Advertising, bidding lawn care, contracts, customers, lawn care business | No Comments

We received some nice responses from yesterday’s video of the lawn mower race. So, I want to post a couple more minutes from a 5 man lawn mower race video.

Do you participate in these types of events? I think lawn mower racing is fascinating and I would love to give it a try. Also, I would love to hear from any lawn care business owners who also participate in the events and use lawn mower racing as a promotion for their lawn care businesses. Let us know if it has helped your business as a marketing tool and if people recognize you around town. You you incorporate your lawn mower racing in your business name or in your logo?

Enjoy the video. We may have more for you later this spring.

Oh, that reminds me; spring is basically here and I hope everyone is pounding the pavement hard drumming up new customers and contracts. Contracts are still being bid for the upcoming lawn mowing season. If you need some help finding customers and bidding contract, be sure to check out our lawn care business program. It includes the estimating software. This will really help you bidding jobs and giving prices to your customers.

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Lawn Care Flyers On Car Windshields

Feb 9

Posted by Lawn Care Business in Lawn Care Advertising, customers, lawn business strategies | No Comments

When it comes to advertising a lawn care business, I’m a fan of pounding the streets and knocking on doors. I believe the way to build strong client lists is through face-to-face contact. As such, I tend to shy away from flyers on telephone poles and advertisements on doorknob hangers. These advertisements, along with business cards taped to the outside of mailboxes seem to be an intrusion into your potential customer’s private space.

lawn care business flyer under windshield wiper

I saw this flyer under a windshield wiper recently. I could only think of negative connotations about this flyer.

1) It always ticks me off when people put flyers on my vehicle.

2) I never look at flyers that have been left on my vehicle. I tear them up and throw them away immediately.

3) There are probably rules against placing solicitations on vehicles in this parking lot.

4) If a windshield wiper gets damaged, will the lawn care company have to pay the repair bill?

5) If a strong wind blows the flyer away or the car’s owner tosses the flyer to oneside, can the lawn company be charged with littering?

While I am not 100% AGAINST flyers on cars and private property, I do believe LCOs should be very restrictive in their placement of such flyers.

There are too many legitimate outlets for advertising to risk the downfalls of improperly placed flyers.

If you want to learn correct forms of advertising and advertising that REALLY WORKS, look at our business program located at our main website: StartALawnCareBusiness.com

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Canon Rebel T1i DSLR Camera for Your Lawn Care Business.

Jan 5

Posted by Lawn Care Business in Lawn Care Advertising, landscaping photography, lawn care business, lawn care videos | No Comments

The more I think about advertising and marketing for your lawn care business, the more I realize that you must make extra effort to stand above the crowd and bring attention to your business.

As websites and online marketing take precedence over newspaper and other print advertising, the visual quality of your marketing campaign becomes ever more important.

Digital cameras are priced to the point where everyone who wants a digital camera now has one. I’ve recommended for years that lawn care business operators keep a digital camera in their work vehicles for “before and after” documentation of special jobs and for pictures of special circumstances that may arise. For example, if a homeowner isn’t home when you finish a leaf raking job, you can take a picture to prove all leaves were removed from the lawn at the completion of your work. If leaves are on the lawn after the homeowner arrives home, those leaves fell after your leaf raking was complete.

As higher quality digital cameras become more affordable, professional quality photography becomes available even to small lawn care operators. Professional photography equipment can turn an otherwise ordinary looking picture of an outstanding lawn care job into a vibrant masterpiece that screams for the view to call your number and hire you to do their lawn care work during the upcoming season.

If you are looking for a high quality semi-professional digital SLR camera, Amazon.com has one of the best-priced affordable cameras we have seen in a long time.

The Canon D-500 (T1i) features 15 megapixel, liveview mode, and full HD video (use the 720 for best performance).

While I don’t recommend throwing this camera in your work truck, buy this camera to keep in your office and only take it out when you want professional quality shots of your best lawns. If you want marketing shots of your landscaping designs or your lawn striping, this camera will give you amazingly vibrant shots at an affordable price.

The link below will allow you to purchase from Amazon.com at their recently reduced price:

For for information on starting your own lawn care business, visit our website: www.StartALawnCareBusiness.com

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I Never Even Heard of It.

Jan 5

Posted by Lawn Care Business in Lawn Care Advertising, lawn business strategies, start a lawn care business | 1 Comment

I was reminded today how difficult it is to keep your business name in front of potential customers who may want to hire you for your lawn care services.

A friend and I decided we wanted to get some Jiffy-Pop after dinner. Jiffy-Pop has been around as long and I remember. When I was a kid I used to love listening to the popcorn kernals shaking around inside the foil pan and watching the aluminum top carefully unfold as the crazy explosion of popcorn inside caused the container to expand.

Walgreens did not have any Jiffy-Pop so my friend asked if she had missed it on the shelf. The clerk’s response was “I Never Even Heard of It.” It took me a couple seconds to realize the clerk was being sincere and had actually never heard of Jiffy-Pop.

Jiffy-Pop has likely spent 10’s of millions of dollars on advertising over the years. To me, it’s one of those products that has always been around and always will be around. It’s a staple to American society.

However, as ubiquitous as it is to our culture, there are still people who don’t know what Jiffy-Pop is. This makes me think about the difficulty of keeping our lawn care brand names in front of our prospective customers. If a multi-million dollar company has difficulty reaching a retail store’s stocking clerk, what hope do our puny lawn care companies have in making sure all the residents in our lawn care service area know our names.

If you are attempting to market your lawn care company and are finding it difficult to keep your name in front of your prospective customers, our lawn care business strategy guidebook and software package will help you with professional business marketing and advertising strategies.

You can read more about the business package by visiting our main website located at: http://www.StartALawnCareBusiness.com

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John Deere, Fruit Snacks, and Your Lawn Care Business

Nov 25

Posted by Lawn Care Business in John Deere, Lawn Care Advertising, lawn business strategies, lawn care business | No Comments

I was in a convenience store the other day and I saw a John Deere item on the shelf. 

Now, I’ve long known about John Deere scale model tractors and John Deere keychains but this particular item took me by surprise.  It was a box of Kellogg’s Fruit Flavored Snacks featuring John Deere on the box and tractor shaped fruit blobs inside the box.
 
I have always admired John Deere’s marketing department for their efforts to make John Deere an American institution.  In our minds, John Deere built the American mid-west and currently cultivates the agricultural bread basket.  John Deere puts food on our tables and gives us the ability to sell wheat to the rest of the world.  John Deere has strength to both mow our home lawn and harvest a 640 acre central pivot cornfield.  We all know “nothing runs like a Deere.”
 
John Deere has cross promoted itself into many areas of American life and I think this cross promotion works well for them.  In an age where effects of advertising campaigns are measured in days or weeks, John Deere bucks the trend by using long term marketing efforts.  Who buys (or, at least, uses) fruit snacks?  Kids do.  The fruit snacks might be purchased by adults but it’s the kids who enjoy them.  I can’t believe John Deere is turning a profit selling fruit snacks.  However, that 10 year old kid who gobbles down a fruit snack today will remember the name John Deere 20 years from now.  When it’s time to buy a new tractor or lawn mower, John Deere will be forever entrenched in his mind and John Deere’s investment in fruit snack marketing will finally pay off.
 
I love to think about marketing strategies and I am as guilty as the next guy trying to developing advertising which has immediate dividends for my lawn care business just like John Deere does.  As we forge forward into a new year we should all attempt to develop marketing strategies which will have long term benefits and not just an immediate payoff of days or weeks.
 
I’m including links below to some interesting John Deere products based on a long-range marketing plan.

 

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