Archive for category bidding lawn care

60 degrees in February.

2010 has been one of the coldest winters in recent memory in the Southeast.  We have experienced about 4 snowfalls and temperatures deep into the teens.  Our friends in the northern states probably don’t think that’s too bad a winter but, for us, it’s harsher than normal.

snow and the lawn care business

Though it’s far from over, winter’s grip is loosening this weekend.  With the temperature above 50 for three days straight and brilliant sunshine beating down today, I’ve observed wild garlic (commonly mistaken for wild onion) sprouts springing up in lawns all over our area.  Lowes and Home Depot are selling out of mulch bags and homeowners, working out in their lawns, are experiencing spring fever in unprecedented numbers.

If you are a new lawn care business owner you must feel compelled to pound the pavement and drive the roads in your area this season.  Right now is one of the very best times of the year to get new lawn care customer contracts for the upcoming mowing season.

I have a goal for you this week.  Do remember my 100 Door Knocks challenge I posed for your lawn care business as an advertising campaign last year?  How would you feel about revisiting that challenge this week by attempting to make contact with no less than 49 new customers. 

If you start tomorrow by making contact with a minimum of 7 new potential customers each day, you will deepen your reach by 49 new contacts by this time next week.

7 per day?  You should be able to speak with seven new people in just a couple hours each day.  A couple hours per day in February will reap HUGE rewards once the mowing season actually gets started.

Take advantage of winter’s break by getting out while the sun is shining.  Though colder weather is forecast again soon, it will make you feel warm that you have already increased this year’s customer list.

Once you get those customers, what do you do with them??? If you’re having trouble making the most of your existing customers and you want to know how to raise prices and make more money in 2010 than you made in 2009, pick up our Lawn Care Business package.  It is jam-packed with information to turn your lawn care business into a success.

To learn more, check out our website:  www.StartALawnCareBusiness.com

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RFPs for your LCB

Hidden in reams of papers, buried deep within a website’s menu hierarchy, or ambiguated by legal jargon in rarely seen publications, RFPs can bring great profits to your lawn care business.

RFP are “Requests For Proposals” that are sometimes less-than-adequately advertised by businesses, public entities (such as libraries or schools), and government agencies.

Requests For Proposals are voluminous toward the beginning of the year and often cover work to be completed during the upcoming year’s mowing season. Many of these RFP are not heavily advertised. Sometimes, an agency is happy with their current lawn care maintenance company and they refuse to advertise more than is required by their charter for bids to upcoming contracts. Other times, a purchasing manager may not have a large enough budget to properly advertise for bids. For whatever reason they are not correctly advertised, you cannot bid on a contract unless you know it exists.

As a lawn care business owner, your duty is to be a sleuth in searching for RFPs. If you are attempting to grow your business by pursuing contracts, uncovering RFPs should be as large a part of your business as all your other advertising efforts combined.

Knowledge on where to look for RFPs and how to chip away at layers of corporate and government bureaucracy will greatly enhance your ability to successfully bid large-scale mowing, lawn care, and landscaping contracts.

Are you ready to start bidding big lawn care contracts this year?

Our lawn care business guidebook, video training, and estimating software will help you search out these hard-to-find contracts and bid them successfully.

We have years of experience bidding these types of contracts and there is a section in our program devoted to bidding larger scale contracts.

If you are interested in growing your lawn care business and making more money than you ever expected, look at our website for more information. We have a special sale price on the program right now.

Visit our website:

http://www.StartALawnCareBusiness.com

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2010 is 1/12 over.

Remembering back 1 month ago, 2009 seemed to fly by and was ended long before I though it would. 30 days later I see that the first page of 2010’s calendar is ready to be flipped.

Where does the time go?

February 2010 is upon us. Although February is the shortest month of the year (and often the most wintery), this is the month where you need to work harder than most any other month getting contracts and lining up new customers for your lawn care business.

Municipalities, small businesses, government agencies, and homeowners alike are all beginning the search for this year’s lawn cutters. If you are not out right now pounding the pavement and getting your name in front of these customers, you are missing a potentially huge market of new customers.

Getting customers right now can make the difference between a great year and a financially misserable year.

Early customers are important for a number of reasons. First, you want long term customer for your business. Clients who start with you today have the potential of having their grass cut for the entire mowing season. Secondly, customers refer other customer via word-of-mouth. If you hump it right now, you may very-well be able to fill your roster by the end of February. Can you imagine having a full client list before March arrives. The third reason why you should get busy now is because lawn mower dealers are running early-bird specials this time of year. They want your business early and if you already have money coming in (or, at least, guaranteed contracts) you will be able to get some great deals on commercial lawn mowers and other equipment.

Are you at a loss on how to get customers and lawn care contracts? We have developed a lawn care business guidebook and training package which will help you Start and Expand your lawn care business this year.

Learn more about our business package at our website:
http://www.StartALawnCareBusiness.com

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Be Assertive Not Aggressive

by: Start A Lawn Care Business

At one time or another, we have all experienced annoyingly pushy salesmen. Whether it’s at the mall, a used car lot, on the telephone, or even at my own front door, annoyingly pushy salesmen turn me off and rarely gain me as a customer.

I was thinking about forceful selling tactics and how they relate to the lawn care business this morning during a business seminar. The presenter was talking about the art of getting your foot in the door. He told us that getting your foot in the door is the first step to acquiring a new customer account. “Since a prospective customer’s first inclination is to shut you out, aggressiveness is needed to surmount that first obstacle.”

Being in the lawn care industry for 17 years, I have to completely disagree with the “agressive foot in the door” principle. Instead of winning customers, this tactic drives customers away.

I like to be assertive instead of aggressive.  Assertiveness is when you use intelligent pursuasion to show prospective customers how you can be of benefit to them.

I want to give an example of getting your foot in the door using an assertive sales technique.  When I was in the early days of my lawn care business, I used to walk neighborhoods and knock on doors.  Most people politely refused my offer for estimates.  Some people gladly accepted.  Still, others rudely shut their door in my face.  I did not want to turn into an aggressive salesman so I developed a strategy of assertive behavior when met with a rude prospect.  One day, a gentleman seemed very annoyed when he opened the door, I gave him my quick 30 Second Elevator Speech but by the time I was 10 seconds into the pitch he skreetched “NOT INTERESTED” and proceeded to slam the door.  Before his door closed I yelled:  “YOU’RE KILLING YOUR SHRUBS!”

The door slammed and I walked off the porch with my head hung low feeling dejected from yet another “No.”  Before I reached the last step off the porch, this man opened his door and asked “WHAT DID YOU SAY?”

I told him he was killing his shrubs because his air conditioner’s condensation overflow was leaking into his shrub bed.  Slight watering is okay but the last two shrubs in his bed were standing in water.  He said “SHOW ME.”

Now, I was only new to the business and was intimidated by his attitude.  Being a beginner landscaper, I showed him the problem and offered an easy solution of  fastening a drip tube to water the entire bed evenly instead of only one section.

He appreciated my advice and asked me to bid on his grass cutting contract for the summer.  I told him the price and got the job immediately.

Aggressive sales would have never worked with this customer.  However, an intelligently assertive response as his door closed worked wonders and got me a long-term customer.

If you are interested in more sales techniques used to get customers for your lawn care business, check out our business guidebook package at our website:  Start A Lawn Care Business

Even if your not in the lawn care business, this package will help teach you sales, estimating, and customer relations.

 

People who purchase our Lawn Care Business Package learn how to be assertive instead of aggressive.

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How to Proceed? Take the Lead!

I’ve said many times; the estimating process is one of the more tricky aspects of runing your own lawn care business.  This article helps you put your customers at ease when they request free lawn care estimates.

Unsure Customers

Customers who have never hired a lawn care company before may find it a bit frighening to call a stranger on the phone and request that person come to their homes and look at their lawns.

Likewise, new lawn care business owners may find it intimidating to mosey around a strangers lawn looking for imperfections.  As a business owner, you must realize customers look for you to be the professional and take the lead in the estimating process. 

I have done thousands of estimates.  Most customers have a general idea what needs to be done in their lawn and how much money they are willing to pay within $5 to $10 for weekly service.  But, they are unsure of how to go about getting everything set up to their satisfaction.  It is up to you, as a business owner, to lead the sales call.

Here are a few methods to help you take the lead during your sales calls:

1)  Practice your script.

You do not want to be fumbling for words or wondering what to say to a new or prospective customer.  Using our lawn care business material develop a script of what to say.  You want to be friendly with your customer but you don’t want to be best friend.  Keep chit chat to no more than a few minutes and get to the reasons why you’re there.  Your script needs to, at least, cover the basics: What work do they need performed? How often do they want the  work performed. How much are they willing to pay?  It’s good to listen to your customers but you must direct the conversation.

Once you develop your script, practice it.  I remember giving my first customer estimate when I started my lawn care business.  I didn’t want to make a fool of myself so I developed a script.  I would even close the door to my room and practice in front of a mirror.  Silly, right?  Maybe but it helped me build confidence and gave me the ability to speak with customers and get the jobs.

2)  Know your line of work.

Most  prospects know a few things.
A) The grass looks bad. 
B) I want the grass to not look this bad.
C) I don’t want to pay much to have it not look this bad. 

Ha Ha. Yep, that will sum up about 80% of all your free estimates.  If you know your subject (grass for this purpose) you can lead the discussion to explain why they should hire you.

3) Remove their guess work.

Until you show for the estimate, new customers have little idea what your proceedures are.  Once they are comfortable with the services you offer and accept your price.  They may not know what comes next.  If you’ve already read our lawn care guidebook you know to bring your equipment to every estimate.  Take your customers guess work away. 
Recommend a mowing schedule (example: Wednesday about 10:00).  Recommend a payment plan (example: Leave check under the welcome mat).
Recommend additional work (example: Flower beds need more mulch)

By taking the lead you will instill confidence in your customers making they feel good about having you as their lawn care person.

If you are thinking about starting a lawn care business or if you want to make an existing business even more successful, get a copy of our Lawn Care Business guidebook.  It’s on sale right now!  Visit our main site:  www.StartALawnCareBusiness.com

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