Archive for May, 2012

Lawn Care Business – Don’t Be Afraid to Start Small

Lawn Mower Man

Lawn Care Business? Don't Be Afraid to Start Small

Do you want to start a lawn care business but you’re afraid of starting too small?

I took this picture as I was stopped at a traffic light. Yes, it’s a funny picture but you have to admire that this guy is out there making an effort. He isn’t afraid of starting small.

No Money To Start A Lawn Care Business?

I received a call this morning from a man who wants to start a lawn care business but he simply doesn’t have much money and is afraid he won’t be able to compete with the guys with fancy mowers and lawn care trailers full of equipment. I often receive similar calls and I often offer the same advice:

“it doesn’t matter how small you start and how cheap your lawn care equipment is. If you work smart and price your jobs properly you will be able to grow your business quickly.”

We started our lawn care business in 1992 (20 years ago) with a $150 lawn mower purchased from Kmart, a Poulan Weedeater, and a handheld leaf blower. That weedeater was terrible but with this basic equipment we mowed hundreds of lawns in the first few months to earn enough money to buy commercial equipment. With commercial equipment we were able to begin bidding commercial contracts and within a few months were making great money and growing the business rapidly.

Professsional Lawn Care Business Guidebook and Software

During the past 20 years associated with the lawn care industry we have experienced practically every type of lawn care job you can think of. And, we have poured all of that information into the Lawn Care Business Guidebook and Software Package. This is a huge business course that will take you from the very beginnings of your lawn care business (business formation, buying equipment, advertising, gaining clients, setting prices) to the more complex problems (expanding your business, bidding large scale contracts, hiring employees). Practically everything you could ever want to know about running a successful lawn care business is included.

On Sale Now





The business program is less than $50 and you can learn more about it on our main website (click the link at the top of the page). We are always happy to help. So, if you have questions, just let us know.

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Lawn Care Business Customer List – Mid Summer Expansion

We dedicate a large portion of our lawn care business guidebook to the concept of building a highly profitable lawn care client list. You can learn how to turn your low profit customers into a highly profitable lawn care business customer list that will make you thousands more dollars between now and the end of the year.

Low Profit Lawn Care Customer List

If you operate a lawn care business, you probably know the relative ease of gaining customers through competitive (lowball) bidding practices and expensive advertising. While the strategy of lowball bidding and expensive advertising will build a large client list, it is probably not a desirable customer list. Unfortunately, many new lawn care companies fall into the trap during their first few months in business of acquiring low paying customers with difficult to manage lawn care needs.

Highly Profitable Lawn Care Customers

Now that summer is in full swing, it is time for you to weed out your low-profit customers and begin building a highly profitable customer list. By now, you have identified your good customers versus the ones that are barely making you any money for the amount of time and effort you spend on their lawns.

The questions you probably have are:

1) Should I drop low paying customers?

2) How can I attract higher paying customers?

We do not suggest you drop low paying customers as a first course of action? Instead, our lawn care business training course supports methods of increasing the amount of money your customers pay you each month. Increased rates and nominal services increased with higher profit margins will dramatically increase the amount of money each customer pays you. Yes, you might lose some customers. However, we have developed a solid customer psychology strategy to help you retain many, if not most, of your customers.

Lawn Care Business Training Guide

Higher paying lawn care customers can be attracted via careful marketing of your lawn care business. Again, our lawn care training guide teaches you how to specifically target higher paying customers and develop strategies to build a highly profitable list of high paying customers.

If you are languishing with low paying lawn care customers, take steps right now to increase the profit of each lawn care customer.





Visit our main website (click the “Start A Lawn Care Business” link at the top of this page) to learn more about our lawn care business training course.

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How To Bid (and Win) Lawn Care and Lawn Mowing Contracts

Remember that lawn care contract you bid on way back in January of this year? If you lost the contract because you were not the lowest bidder, there is hope that you can still win the contract.

Many contracting agencies follow a “lowest bidder first” rule when awarding lawn care contacts. This means that the lowest bidder will be awarded the contract irrespective of higher bidders’ experience levels. Though the lowest bidder might lack equipment, personel, or experience, they will be allowed to attempt to successfully complete the contract.

If the winning bidder is not able to competently perform the work, the contracting agency will, likely, cancel the contract due to non-performance and will contact the next highest bidder to see if that company wants to complete the remainder of the contract.

As summer wears on, make contact with the purchasing managers of the contracts you bid earlier this year. Let them know that you are still interested in the contract should the winning bidder fail to perform his work correctly.

***WARNING*** There are a few tactics some purchasing managers use to prevent lawn care companies from getting the money they deserve. Learn how to be aware of (and counteract) these tactics in our Lawn Care Business Owners Guidebook and Software Package.

For more information, please visit our main website:





How to Bid Lawn Care Contracts

www.StartALawnCareBusiness.com

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